Copenhagen

Copenhagen April 18-19, 2018

NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to original concepts. We set the stage for GroupM agencies, clients and media partners to amplify innovative ideas, identify opportunities and continue the conversation as it relates to their brand and business.

Thank you for a great year!

NextM Copenhagen 2018

Speakers

  • All
  • #Denmark
  • Amber Case
    Amber Case
    Cyborg Anthropologist
  • Louise Roug
    Louise Roug
    International Director of HuffPost, part of Oath
  • Jessica Lauretti
    Jessica Lauretti
    Global Head of RYOT Studio, part of Oath
  • Peter Sunde
    Peter Sunde
    Hacker, Artist & Activist
  • Bas Lansdorp
    Bas Lansdorp
    Mars One
  • David Guldager
    David Guldager
    NextM Moderator and TV host
  • Ryan Pulliam
    Ryan Pulliam
    VR Expert/CMO
  • Pascal Finette
    Pascal Finette
    Singularity University Chair
  • Emil Simonsen & Michael Boie
    Emil Simonsen & Michael Boie
    Head of Universal Music & Brands & Suspekt
  • Pedro Pina
    Pedro Pina
    VP Global Client & Agency Solutions at Google
  • Lasse Birk Olesen
    Lasse Birk Olesen
    Co-Founder at Coinify
  • Jonathan Epstein
    Jonathan Epstein
    Senior VP, International for Sentient
  • Louis Samson
    Louis Samson
    Singer
  • Johan Boserup
    Johan Boserup
    Global Head of Trading at GroupM
  • Rich Astley
    Rich Astley
    Finecast
  • Christian Godske
    Christian Godske
    Head of Commercial Product Development at TV 2
  • Jacob Lachmann
    Jacob Lachmann
    CEO of AudienceProject
  • Deirdre McGlashan
    Deirdre McGlashan
    Global Chief Digital Officer, MediaCom
  • Jacob Fruensgaard Øe
    Jacob Fruensgaard Øe
    Flip Studio
  • Morten Bruun
    Morten Bruun
    Industry Manager at Google Denmark
  • Mihkel Jäätma
    Mihkel Jäätma
    CEO of Realeyes
  • Mark Melling & Frazer Hurrell
    Mark Melling & Frazer Hurrell
    RYOT, part of Oath
  • Finn Wikander
    Finn Wikander
    Clear Channel
  • Samantha Foltmar & Michael Boie
    Samantha Foltmar & Michael Boie
    Universal Music & Brands
  • Peter Juul Ottesen, Poul Bastrup & Toni Chumillas
    Peter Juul Ottesen, Poul Bastrup & Toni Chumillas
    AccountBase & Lenovo
  • Rune Born Schwartz
    Rune Born Schwartz
    Bauer Media
  • Jonas Vahr
    Jonas Vahr
    m/Six
  • Carsten Lind, Ulrich Rösener, Kristjan Due Brødreskift & Paul McGowan
    Carsten Lind, Ulrich Rösener, Kristjan Due Brødreskift & Paul McGowan
    Kantar Consulting & GroupM
  • Paolo Mulè
    Paolo Mulè
    Teads.tv
  • Burkhard Leimbrock
    Burkhard Leimbrock
    Twitch
  • Jan Nielskov & Per Jensen
    Jan Nielskov & Per Jensen
    Business Science Nordic
  • Rasmus Houlind
    Rasmus Houlind
    Chief Strategy Officer at Agillic
  • Verner Bager
    Verner Bager
    Mindshare
  • Yangze Wang
    Yangze Wang
    Head of Global Influencer and Social at Oath
  • Nikolaj Mogensen
    Nikolaj Mogensen
    Quisma
  • Toni Marttila
    Toni Marttila
    Arilyn
  • Lotte Hauge Albertsen
    Lotte Hauge Albertsen
    Mediacom Beyond Advertising
  • Romain Michon
    Romain Michon
    Ph.D. Candidate at Stanford's CCRMA
  • Paw Saxgren & Emil Lauritsen
    Paw Saxgren & Emil Lauritsen
    GroupM Denmark
  • Nick Vale
    Nick Vale
    Wavemaker Global
  • Magnus Rudling
    Magnus Rudling
    Managing Partner of Vobling
  • David Hillier
    David Hillier
    ADFORM
  • Sasha Samochina
    Sasha Samochina
    Immersive Visualization Producer, NASA Jet Propulsion Laboratory
  • Alexander S. Lopera
    Alexander S. Lopera
    Neuroanalyst, Neurons Inc.
  • Chris Bobotis
    Chris Bobotis
    Director of Immersive, Adobe Systems Inc.
  • Bobby King
    Bobby King
    Founder, Rock Paper Reality
  • Peder Sandqvist & Filippos Arvanitakis
    Peder Sandqvist & Filippos Arvanitakis
    Experience Director & Creative Director, Outhere
  • NextM Tech Garden
    NextM Tech Garden
    Interact with innovative tech
Amber Case
Cyborg Anthropologist

    Biography

    Amber Case is a cyborg anthropologist, user experience designer and public speaker. She studies the interaction between humans and technology and is currently a fellow at Harvard and a visiting researcher at MIT. Named one of National Geographic’s Emerging Explorers, she’s been listed among Inc. Magazine’s 30 under 30 and featured among Fast Company’s Most Influential Women in Technology. Amber’s TED talk, has been viewed over a million times. Named one of National Geographic’s Emerging Explorers, she’s been listed among Inc. Magazine’s 30 under 30 and featured among Fast Company’s Most Influential Women in Technology. She was the co-founder and former CEO of Geoloqi, a location-based software company acquired by Esri in 2012. She lives in Cambridge, Massachusetts and Portland, Oregon. You can follow her on Twitter @caseorganic and learn more at caseorganic.com.

    Session at NextM

    ” We are all cyborgs, but not the cyborgs you think. You are a cyborg every time you look at a computer screen or a phone”

    Technology is evolving us, says Amber Case, as we become a screen-staring, button-clicking new version of homo sapiens. We now rely on “external brains” (cell phones and computers) to communicate, remember, even live out secondary lives. But will these machines ultimately connect or conquer us? The difference between an annoying technology and one that is helpful is how it engages our attention. Calm Technology is a framework for designing ubiquitous devices that engage our attention in an appropriate manner. The aim of Calm Technology is to provide principles that follow the human lifestyle and environment in mind, allowing technology to amplify humanness instead of taking it away. The terms calm computing and calm technology were coined in 1995 by PARC Researchers Mark Weiser and John Seely Brown in reaction to the increasing complexities that information technologies were creating. Calm technology describes a state of technological maturity where a user’s primary task is not computing, but being human. The idea behind Calm Technology is to have smarter people, not things. Technology shouldn’t require all of our attention, just some of it, and only when necessary.

    Louise Roug
    International Director of HuffPost, part of Oath

      Biography

      Louise is the International Director for HuffPost, overseeing its global editions which comprise 16 newsrooms and more than 350 editorial staff around the world. She is a Pulitzer-finalist who draws on more than 15 years of experience in digital journalism, magazines and newspapers to develop successful strategies to help create compelling stories and engage and grow audiences. Drawing on a deep understanding of the North American and European markets and demographics, she employs an entrepreneurial approach to the creation of great digital content and products. She has extensive experience managing large international teams in fast-paced news environments. Before coming to HuffPost in 2017, she was the Global Editor of Mashable and, prior to that, the Foreign Editor of Newsweek and The Daily Beast, overseeing the foreign coverage of a combined digital and print 140-person global newsroom. She got her start in California, working at the Los Angeles Times for almost a decade, covering the 2008 Presidential Election and conflicts in the Middle East, among many other things. Louise’s work has been recognized with numerous awards. She won the Ebbe Munck award in 2016 for her contributions to journalism. As a reporter, she won an Overseas Press Club Award and she was a Pulitzer finalist in 2006 in the International Reporting category for Iraq coverage as part of a group. At Newsweek/The Daily Beast, she won two back-to-back Webby Awards in 2012 and 2013 for Best News Site and a 2012 National Magazine Digital Ellie Award as part of a team. She is passionate about strategy and storytelling and, in addition to developing an in-house training program, Louise has lectured extensively on digital journalism in the U.S., Europe and India.

      Sessions at NextM

      Why trust in media matters

      In recent years, trust in media has reached a low-point. In some countries, politicians are fueling the distrust by declaring journalists “the enemy” and decrying “fake news.” But why should advertisers and other non-journalists care? Louise Roug, international director at HuffPost, talks about how her news organization works to build trust with audiences, and why loyalty is the most important metric today.

      Jessica Lauretti
      Global Head of RYOT Studio, part of Oath

        Biography

        Jessica Lauretti is the Global Head of RYOT Studio — Oath’s award winning, global creative studio representing AOL, Yahoo, Huff Post and their 40 publisher brands. Prior to RYOT Studio, Jessica was Director of Content Development at Purpose, Sr. Story Producer at VICE and Director of Tribeca Teaches at the Tribeca Film Institute. Jessica is an award winning Creative Director and Executive Producer who has spoken at events around the world, serves on the Advisory Council of Google News Lab’s Journalism 360 Program, and was a singer in the band This Frontier Needs Heroes. She has a diverse background working across art, tech, politics and culture and has experience with independent, editorial, branded & advertising content. Her work has been featured on every major broadcast and digital media outlet as well as honored with several awards and nominations. She aims to tell stories to modern audiences that reflect on the world around us.

        Sessions at NextM

        Forget Everything You Know: Or What I Learned From the Frontlines of Media Innovation

        In this talk Jessica Lauretti, Global Head of RYOT Studio, will talk about working in the wild west of 360 news, as well as her early learnings on innovation storytelling and her predictions for the future of media.​

        Peter Sunde
        Hacker, Artist & Activist

          Biography

          Peter Sunde Kolmisoppi is a Scandinavian hacker/artist/activist,that works to question the status quo of narratives. He’s best known for co-founding controversial The Pirate Bay, the world’s largest file sharing system. He’s started numerous projects establishing an alternative narrative, of the more known are Flattr, an alternative payment system that for a while was the only system allowing donations to WikiLeaks, the VPN service Ipredator, which is one of the most trusted VPN systems in the world, and Njalla, the only really anonymous domain name service. He’s now creating art under the label Konsthack as well as shooting a TV series about activism to be aired in fall 2018/spring 2019.

          Sessions at NextM

          “We are losing our freedom with the same technology claiming to be setting us free”

          The blockchain development is making it irrelevant for the things it was supposed to help and all of this ties us into the Unabomber.

          Bas Lansdorp
          Mars One

            Biography

            Bas Lansdorp is a born entrepreneur with a passion for ambitious projects. He is co-founder & CEO of Mars One, the Dutch foundation that aims to land the first humans on Mars in 2032, expected to never return to earth. Mars One has a renowned advisory board including a former NASA Chief Technologist, an astronaut, and a physics Nobel prize laureate, and since the launch of the foundation in 2011, US$ 1 million has been raised. From the first selection round, up to 24 astronaut candidates will soon start their training. Major parts of the selection process, training and mission will be televised to fund the venture. Previously, Lansdorp worked on his PhD in mechanical engineering before starting a successful wind energy company and finally moving onto space exploration.

            Sessions at NextM

            “Land the first humans on Mars in 2032, expected to never return to earth”

            In his talk, Bas Lansdorp will discuss the why of Mars exploration and the how: Mars One’s mission is feasible because it is a mission of permanent settlement, there is no return trip. He will also explain the business model for a manned mission to Mars and the complexities of finding a crew of four that can actually leave their friends, family and planet behind for their ultimate dream: settling on Mars.

            David Guldager
            NextM Moderator and TV host

              Biography

              David is a journalist and today hosting the live morning tv show Good morning Denmark. For more than a decade, David has been working on digitization, technological development and his passion for tech and gadgets. He’s also a well-known speaker and moderator.

              Sessions at NextM

              David will be moderating NextM in Denmark

              NextM objective: Getting under the skin of great tech and marketing gurus.

              Ryan Pulliam
              VR Expert/CMO

                Biography

                Ryan Pulliam is the co-founder and CMO of Specular Theory, an LA-based award-winning immersive content and technology company that creates and distributes cutting-edge and authentic experiences for VR/AR and mixed media. Ryan was named Top 20 Women in VR by Digital LA and is a frequent guest speaker on a number of industry panels including TEDx, Singularity University, Web Summit and CES. She is a published expert in two books including What is Virtual Reality and the Seven Pearls of Financial Wisdom. Ryan is a member of the VR Society Steering Committee, Women in XR, The Women’s CLUB of Silicon Valley, MaiTai Global and Summit Series. Specular Theory has won numerous awards and recognition for their thought-provoking and innovative work including the first-ever VR award at the 2016 Streamy Awards (Game Lab in 360) and their Perspective VR trailblazing original series which has been one of the most talked about pieces at the 2015 and 2016 Sundance Film Festival and Tribeca Film Festival. In 2017, Specular Theory was a winner of the Innov8 v-commerce competition presented by Walmart’s tech incubator Store No.8, recognizing the studio as one of the most innovative minds in VR. In 2018, Specular Theory won Best Branded/Commercial VR experience at the VR Fest Awards at CES for Behind The Style; an interactive VR fashion story.

                Sessions at NextM

                “The world is not flat. Our experiences of it shouldn’t be either.”

                The hype around virtual reality is real. But what are the applications for VR that will finally get the technology into the hands of the masses? Learn how award-winning immersive content and technology creator Specular Theory pushes the boundaries of VR to drive deeper, more meaningful engagement for brands and consumers and solves problems for businesses that couldn’t be solved before.

                Pascal Finette
                Singularity University Chair

                  Biography

                  Pascal is Fastrack’s Executive Director and Singularity University’s Chair for Entrepreneurship & Open Innovation. His work focusses on the intersection of technology, global impact, and leadership; inspiring, educating and empowering entrepreneurs, corporate irritants and change makers to tackle the most intractable problems of our times. He has spent his career pushing the boundaries of technology and passionately believes the internet can deeply impact the betterment of mankind. Previously he held leadership positions at Google.org, Mozilla and eBay, built technology startups, launched a Venture Capital firm, is the posse leader at TheHeretic.org & GyShiDo and keeps himself busy doing a few too many things.

                  Sessions at NextM

                  “Exponential Thinking Primer – Future-Proof Your Organization, Community and Yourself”

                  This whirlwind tour into exponential technologies, their impact on business and society plus a series of frameworks which will help you make sense of the disruptive change we are experiencing, will leave you excited about the future and armed with the tools to capitalize on it.

                  Emil Simonsen & Michael Boie
                  Head of Universal Music & Brands & Suspekt

                    Biography

                    Emil Simonsen
                    Emil Simonsen is a graduate from the Music Business School and part of the formation Suspekt alongside Rune Rask and Bai-D (Andreas Bai Duelund) since 1997. Suspekt is the biggest and most successful rap group in Denmark, and has headlined most DK festivals during the past years. With their recognizable music, described as “in-your-face”-rap, which is filled to the brim with rough beats and dirty lyrics, Suspekt has combined being provocative and boundary busting, and they have a huge audience, who love their raunchy hits. The group is also notoriously know for wild, surprising and extremely entertaining shows. Suspekt has released six records since 1999 and has collaborated with some of the best producers and rappers in the country. They have worked with artists such as Kendrick Lamar, Lukas Graham and Tina Dickow.

                    Michael Boie
                    During the last 9 years, Michael has been responsible for building and developing Universal Music & Brands, which is an integrated part of the industry leading record label, Universal Music. The label represents the worlds biggest superstars such as Justin Bieber, Kanye West & Rihanna. The artists represented in Denmark includes Lukas Graham, Nik & Jay, Suspekt and multiple others. Universal Music & Brands has since the beginning of 2009 build bridges between commercial businesses and the artists – which has created valuable collaborations for all: brands, artists, fans and consumers.

                    Sessions at NextM

                    “How can you work with rock’n’roll in your brand and how does rock’n’rollers work with their own brand?”

                    Musicians are the real influencers, they have always been and will always be the influencers of their generation. From The Beatles to Rihanna and from Four Jacks to Lukas Graham. Music can communicate to emotions, more than any other language or media, and the artist themselves are in charge of credibility, creativity and creating unique experiences – Which is exactly what many brands wish to raise their profile with. Universal Music & Brands will provide you with insight into when and how it is beneficial for a brand to be working with artists as influencers. Following this, the musician Emil Simonsen from Suspekt, will share his thoughts on how he as an artist works creatively and commercially with his brand. This talk will be in danish.

                    Pedro Pina
                    VP Global Client & Agency Solutions at Google

                      Biography

                      Pedro Pina is a Portuguese-born marketer who has lived and worked outside of Portugal throughout his 20+ year career. Pedro joined Google in 2013 as Global Client Partner for Google’s Global Client and Agency Solutions Team, overseeing Google’s deep engagement with the biggest global advertisers headquartered in Europe and their respective media/creative agencies. Google’s ZOO, the award winning group of creative technologists and strategists who push the frontiers of digital and innovation in the creative space, also report to Pedro. Prior to joining Google, Pedro was EVP and Global Brands Director at McCann Worldgroup responsible for global brand strategy and marketing communications for several of McCann’s most iconic brand clients, including Coca-Cola, MasterCard and Unilever. Pedro has an MBA from INSEAD, Paris. Pedro is also a member of the Strategic Advisory Board of Universidade Catolica Portuguesa and a Board member of Serralves – a Contemporary Art Museum and Foundation in Oporto.

                      Sessions at NextM

                      ​Tech + Creative : The new frontier

                      ​New technologies enable marketers to respond to the needs of impatient, demanding consumers in surprising ways. We will show a series of practical case studies with clients and creative partners to illustrate this.

                      Lasse Birk Olesen
                      Co-Founder at Coinify

                        Biography

                        A blockchain entrepreneur since 2011, Lasse Birk Olesen (b. 1987) co-founded Coinify which is the leading blockchain payment provider. Coinify is also exclusive exchange partner of the world’s largest blockchain wallet, and serves its unique blockchain payment platform to more than 30 payment industry partners with a combined reach of more than 100,000 merchants. In 2016, Swedish bank SEB joined Coinify as investor in a $4 million round. Lasse also founded one of the first digital currency exchanges in Europe as well as the first exchange in the Philippines which was acquired two years later. Lasse has consulted European and Asian government agencies on blockchain and blogged with the largest Danish financial newspaper Børsen on how blockchains and other exponential technologies affect society and politics. He is also often quoted in outlets such as Business Insider and Bloomberg. Before diving into blockchains, Lasse worked with The Seasteading Institute and Blueseed to create startup countries on the ocean. He holds an engineering degree with studies at Technical University of Denmark and National University of Singapore.

                        Sessions at NextM

                        “Blockchains: Making Trust Obsolete”

                        Blockchains are digitizing trust or even making trust obsolete. Learn what a blockchain is and how blockchain applications in cryptocurrency, finance, charity, and politics are fighting poverty and corruption globally.

                        Jonathan Epstein
                        Senior VP, International for Sentient

                          Biography

                          Jonathan Epstein is Senior Vice President of International for Sentient, where he is leading the growth of Sentient’s Ascend product line outside of the Americas. Prior to assuming his current role, Jonathan was Chief Marketing Officer for Sentient. A serial entrepreneur who has successfully launched and sold multiple companies at the intersection of technology, media and marketing, and gaming, Jonathan has more than 25 years of leadership experience. His career has included stints as founder and CEO of GameSpot, one of the top digital media brands for young adult males, as EVP and GM of Media for IGN Entertainment, another top media brand, and as president of Omek Interactive, the gesture technology company whose products are at the heart of Intel’s RealSense technology. He has also served as CEO of Double Fusion, an in‑game advertising company, as president of GameSpy, a media and middleware company, and as CEO of Hawkes Remotes, a remotely‑operated underwater vehicle company. Jonathan is a frequent speaker at conferences in marketing technology, gaming, gesture technology, and marine technology, and published many articles in top marketing and technology publications. He has authored issued patents in fields as diverse as advertising audience measurement and fiber‑optic spooling technology for ROVs, and has a pending patent in use cases for 3D gesture recognition. Jonathan holds a degree in physical sciences from Harvard College.

                          Sessions at NextM

                          “From Darwin to Digital Marketing: Can Evolutionary AI Create More Effective Customer Journeys?”

                          Jonathan Epstein, SVP of International for Sentient Technologies, has founded and led multiple companies at the leading edges of technology, video gaming and media. His track record in video gaming and gaming-related media includes being the founding CEO of GameSpot, one of the top video gaming destination sites, president of GameSpy, EVP of IGN.com, CEO of Double Fusion, and chairman of Electrified Games. He worked for 12 years at IDG Communications, and ZDnet/CNET, as a magazine publisher, head of international, and division president. His achievements with technology companies includes CEO of ROV innovator Hawkes Remotes (sold to Bluefin Robotics), president of gesture technology pioneer Omek Interactive (sold to Intel), and more recently as CMO and later SVP International for Sentient..

                          Louis Samson
                          Singer

                            Biography

                            The previous lead singer and song-writer from Julias Moon, had his debut in the last months of 2017 with the single Reflection, who made it as “Ugens Uundgåelige på P3”. The latest single from the talented singer is called With Me, which also made it to P3. As a solo-artist, Louis manages to make just as characteristic and catchy tunes and melodies, as the ones known from his Julias Moon days. The difference between now and then is the fact that we are invited to be part of a much more honest and personal text universe, which we can expect to meet on his coming EP, that is expected to be released spring 2018.
                            Previous to the release of his debut single Reflection, Louis Samson held 1.5 year break from the danish music scene, but is now looking forward to be back on the stage and present his more synth-souled universe to the public. After multiple concerts spread across few years, it is safe to say that the previous lead-singer has the experience and confidence to guarantee a unique presence and show.

                            Sessions at NextM

                            Acoustic Session

                            Louis Samson is performing live, in an acoustic setup, with some of his first tracks from his new carrier as a solo artist.

                            Johan Boserup
                            Global Head of Trading at GroupM

                              Biography

                              Johan is Global Head of Trading at GroupM, leading the $100bn+ media buying operation across WPP’s media agencies (Wavemaker, MediaCom and Mindshare). Quite a challenge. It involves working across 70 markets to drive and deliver value to GroupM’s clients through new media trading models, creating accountability in the digital media market, opening up new areas of value for our clients. The responsibility for Global media owner relationships falls on Johan as well. Prior to joining GroupM Johan was with Omnicom Media Group for many years – first in in Denmark, then across the Nordic region, working with Trading and launching Digital Media capabilities at the dawn of internet advertising. Johan is Danish, works across the world, but has lived in London for the past decade with his wife and three boys.

                              Sessions at NextM

                              “Addressable TV may bring the biggest change to advertising thus far”

                              Television advertising is ripe for a revolution. The digital revolution has changed the advertising landscape forever, but the largest changes may still be in front of us. We bring together the data provider, the agency and the media owner to uncover what we should expect from the Addressable TV revolution.

                              Rich Astley
                              Finecast

                                Biography

                                Rich Astley is Global Chief Product Officer of Finecast. Rich oversees the development and deployment of advanced TV advertising product solutions around the world. Working with broadcasters, technology platforms, data providers and advertisers, Rich helps solve the technical challenges to make addressable TV a reality. Rich sets the strategic product roadmap for Finecast globally and defines the standards for optimisation and measurement with partners in the ecosystem. Prior to Finecast, Rich has worked for video technology companies in the UK and US in and has held several roles in London, Seattle and London in WPP agencies in trading and client leadership roles.

                                Sessions at NextM

                                Panel Discussion: Beyond mass media – TV in an addressable world

                                Television advertising is ripe for a revolution. The digital revolution has changed the advertising landscape forever, but the largest changes may still be in front of us. We bring together the data provider, the agency and the media owner to uncover what we should expect from the Addressable TV revolution.

                                Christian Godske
                                Head of Commercial Product Development at TV 2

                                  Biography

                                  Christian is Head of Commercial Product Development at TV 2, the largest commercial broadcaster in Denmark. As such Christian oversees the development of new commercial opportunities and business models in which to monetize TV 2s content, platforms, data – and our relationship with our audience. One of the new business areas is turning TV 2s AddressableTV platform into a high quality, data-enriched platform; bringing TV advertising to the next level. Christian has 12 years of experience from the agency side, working in his last role as the CDO for MediaCom across the Nordic markets, aligning MediaCom’s digital services offering to clients and working with Nordic Tier1 clients across the region. In addition Christian has 2½ years of experience from the advertiser side, as the Global Media Director for the Carlsberg Group, working with some of the most iconic beer brands in the world. Oh yeah, and then he has also done a voice-over for a TV commercial, has a Simpsons tattoo and is featured as a character in the videogame ‘Hitman: Absolution’.

                                  Sessions at NextM

                                  “Addressable TV may bring the biggest change to advertising thus far”

                                  Television advertising is ripe for a revolution. The digital revolution has changed the advertising landscape forever, but the largest changes may still be in front of us. We bring together the data provider, the agency and the media owner to uncover what we should expect from the Addressable TV revolution.

                                  Jacob Lachmann
                                  CEO of AudienceProject

                                    Biography

                                    Jacob Lachmann has been a pioneer in the online ad space and digital marketing since 1996. Currently, he is the CEO of AudienceProject, a unique, award winning MarTech company delivering transparency and optimising advertiser outcomes for brands, publishers and agencies in the digital ad industry, a company which he joined in August 2015. Prior to AudienceProject, Jacob acted as VP of Sales at AOL Platforms International out of London. He joined AOL January 2011, following the acquisition of GoViral, the branded content distribution company he joined as a shareholder in early 2009. During his time as Managing Director Nordics at GoViral, he set up offices in Sweden and Norway and doubled the business every year for four years. Understanding the mechanisms of driving digital audiences on a global scale as well as experience in growing strong organisations are the cornerstones in Jacob’s work. Before GoViral/AOL Jacob spent seven years at German stock listed company ad pepper, which he joined prior to the IPO. Jacob acts as industrial advisor for corporate finance houses, holds board positions and is a frequent speaker at conferences around Europe.

                                    Sessions at NextM

                                    Transparency – From Buzz to Business

                                    Transparency was the buzzword of the year in 2017. In 2018, it is time to move transparency from buzz to business. Transparency is not a tactical but a strategic activity. It is not just once in a while that advertisers want to know that they get what they pay for, it is every single time media space is bought. However, the promise of transparency is not easy to deliver across all media and all devices. It places great demands on the technology and data behind the validation of the advertisers’ digital media activities.

                                    Panel Discussion: Beyond mass media – TV in an addressable world

                                    Television advertising is ripe for a revolution. The digital revolution has changed the advertising landscape forever, but the largest changes may still be in front of us. We bring together the data provider, the agency and the media owner to uncover what we should expect from the Addressable TV revolution.

                                    Deirdre McGlashan
                                    Global Chief Digital Officer, MediaCom

                                      Biography

                                      Having started during the heady boom days of late 90’s San Francisco, Deirdre McGlashan has been involved in all aspects of digital marketing throughout her career, from strategy to media to technical development and everything in between. As Global Chief Digital Officer for MediaCom, her role is to ensure the full power of technology and interactivity is utilised to drive business growth for clients’ brands, from thinking about the entire marketing system when developing communications solutions, to harnessing and using different types of data for identifying opportunities, solutioning and execution, through to delivering specialist excellence in activation. Having this understanding of the holistic digital picture and experience with how things are built from the very beginning has given her a strong base to help clients make the most of their Content + Connections.

                                      Sessions at NextM

                                      “Billions of Storefronts: a view on media”

                                      We can pretty much buy anything we want from anywhere we want, anytime we want it. The point of awareness is closer to the point of purchase than it’s ever been before. The funnel still exists but the steps aren’t necessarily separated anymore. So why are we still treating media as if the old rules still apply? Deirdre McGlashan explores how we can better use the billions of storefronts to meet the modern needs and expectations of our consumers.

                                      Jacob Fruensgaard Øe
                                      Flip Studio

                                        Biography

                                        Jacob is Managing Director and Co-founder of Flip Studio, a new customer experience agency that fuses design thinking and technology to create people-centric, meaningful and marketable solutions. Three things I stick to in my work: 1) That service, brand, and business are three interwoven dimensions of any successful customer experience solution. 2) That customer experience is the next frontier in winning the hearts and minds of people in both commercial and societal contexts. And 3) That you bring real users, real creativity and real data skills to work.

                                        Sessions at NextM

                                        “We are people before we are customers”

                                        In the US alone, the cost of people changing business due to poor service is 1.6 trillion USD annually. That is why 72% of the world’s leading companies have customer experience as their highest strategic priority. In this session, ‘People before customers’, we explain why a good customer experience does not come from more marketing, stronger messages or better prices. We make the commercial case for focusing on people as unique individuals. We show you how to merge human insights with data technology to create more meaningful services and marketing. And finally, we demonstrate how to stitch together perfectly personalized communication across touchpoints through all stages of decision making. It is time to reinforce relationships between brands and people across media and journeys.

                                        Morten Bruun
                                        Industry Manager at Google Denmark

                                          Biography

                                          Morten Bruun is leading Google’s digital transformation and business model innovation for some of the largest companies in Denmark

                                          Sessions at NextM

                                          Age of Assistance: Data Driven Transformation

                                          A recent research from BCG has found that only 2% of business use the full potential of data-driven marketing. Businesses needs to be Relevant and Convenient to cater to people’s needs. Be relevant by being personal by activating your data. Be convenient by planning for the full customer journey and removing any friction.

                                          Mihkel Jäätma
                                          CEO of Realeyes

                                            Biography

                                            Mihkel Jäätma is CEO of Realeyes, the emotion tech company he co-founded in 2007 at Oxford University. After ten years of breakthrough R&D innovation, Realeyes is now the technology leader in emotion AI for marketing performance, providing unfiltered emotional responses from consumers to businesses. Combining the latest in computer vision, deep learning, and behavioral science has enabled Mihkel to secure multi-million partnerships with several of the world’s finest international brands, agencies, and media companies. Mihkel is passionate about humanizing the big data that increasingly governs our daily lives. He sees it his mission to bridge the gap between the academic research into human emotions, the latest in machine learning, and actionable business applications.

                                            Sessions at NextM

                                            How Short Can Be Sweet – The effectiveness of 6 Second Ads

                                            Video is projected to make up 80% of all internet traffic by 2019, meanwhile audience attention is dwindling making the 6 second video a product of our environment. Championed by YouTube, embraced by Facebook and Fox, the adoption of the six-second format has become something of a growing movement. Google refer to these fast-hitting ads as pre-roll or bumper ads, created to avoid audiences skipping longer 15 or 30 second videos. Using webcams and the latest in machine learning technology, Realeyes’ emotional ad tech platform measures how people feel as they watch video content online, enabling brands, agencies and media companies to optimise their video content and help target their ads at the right audiences. In this breakout session, Realeyes reveals several findings that show how to get the best from content and media planning decisions of such short duration.

                                            Mark Melling & Frazer Hurrell
                                            RYOT, part of Oath

                                              Biography

                                              Mark Melling
                                              Mark Melling leads RYOT Studio in EMEA, an immersive storytelling platform, featured and celebrated at iconic film festivals such as the Oscars, while producing award winning creative for the world’s most iconic brands. A division of Verizon Media’s Oath, RYOT is a world leader in AR/VR, And 360 content.

                                              Frazer Hurrell
                                              Frazer’s rich background in art and technology spans performance, production, operations, code & innovation. A 12­ year veteran in the industry he now works as a Creative Technologist within the UK RYOT Labs team at Oath. Focused on collaborating with agencies and brands to enhance digital campaigns through the application of technology, he has worked on numerous award-winning campaigns winning a total of 22 accolades.

                                              Sessions at NextM

                                              Augmented Reality : Reconnecting Digital to Bricks and Mortar

                                              With overnight updates to smartphones the world over, Augmented Reality has arrived like a Trojan Horse. However, what is the opportunity? How do brands use this technology to connect to consumers? The answer, may be closer than you think.

                                              Finn Wikander
                                              Clear Channel

                                                Biography

                                                Finn Wikander is the Chief Product Officer for Clear Channel Scandinavia and is part of the Scandinavian management team. Among other things, he is responsible for Clear Channel’s product strategies and is currently leading the roll-out of FLEX, the company’s new platform for programmatic DOOH, across the Scandinavian markets. Finn is also part of Clear Channel’s international programmatic steering committee and has a long history of driving strong brands in an ever changing technological environment, not least during his time as Product Manager at Apple.

                                                Sessions at NextM

                                                The oldest medium reborn – how tech revolutionizes out-of-home advertising

                                                Finn Wikander, Chief Product Officer at Clear Channel Scandinavia, will share his core beliefs about the future of out of home advertising, fueled by technology and data. The oldest medium on the planet, out-of-home (OOH), is suddenly the talk of the town and one of the fastest growing media across the world. Driven by a perfect storm of social and consumer trends and amplified by the creative possibilities of digital technology, OOH is uniquely positioned in today’s media landscape. Technology is definitely a key enabler – but what is really the problem we’re trying to solve? And, most importantly, how do we use technology to create true value for advertisers?

                                                Samantha Foltmar & Michael Boie
                                                Universal Music & Brands

                                                  Biography

                                                  Samantha Foltmar
                                                  Samantha is Gulddreng’s former social media manager and is Head of Social Media at Universal Music. She is a content creater and story teller – that is driven by finding, angling and communicating the good story on social medias.

                                                  Michael Boie
                                                  During the last 9 years, Michael has been responsible for building and developing Universal Music & Brands, which is an integrated part of the industry leading record label, Universal Music. The label represents the worlds biggest superstars such as Justin Bieber, Kanye West & Rihanna. The artists represented in Denmark includes Lukas Graham, Nik & Jay, Suspekt and multiple others. Universal Music & Brands has since the beginning of 2009 build bridges between commercial businesses and the artists – which has created valuable collaborations for all: brands, artists, fans and consumers.

                                                  Sessions at NextM

                                                  How can you target the young, picky consumer in your marketing

                                                  You need a good product – in this case, a talented artist with well-written hits and the perfect team around him. But it will also require a great understanding of your target group and what opportunities you are provided with when owning your own communication channels. Through amusing examples you will be shown how it was managed to engage and maintain an otherwise evasive target group. This talk will be in danish.

                                                  Peter Juul Ottesen, Poul Bastrup & Toni Chumillas
                                                  AccountBase & Lenovo

                                                    Biography

                                                    Peter Juul Ottesen
                                                    Peter is Managing Director and Co-Founder of AccountBase, a new agency start up within GroupM which focuses on b2b. Peter has been working with media, digital, direct, marketing in media agency groups for almost 25 years. He has previously founded Mediabroker – which has turned into m/SIX Driven both by the need to learn as long as we live – and to make a difference.

                                                    Poul Bastrup
                                                    Poul is Head of Marketing Nordics at Lenovo Global Technology who deliver data center infrastructure solutions. For more than 15 years, Poul has been working within different areas of B2B commercial organisations, 11+ out of those with primary focus on marketing and communication. Intrigued by working in the ever-evolving area of marketing and especially by the speed with which new technologies are pushing it forward these days.

                                                    Toni Chumillas
                                                    Toni, Head of ABM at AccountBase, is a full stack ABM practitioner with +20years delivering global demand generation solutions for many of the world’s leading B2B & technology brands. Toni speaks 4 languages, has worked in 3 continents, holds 2 passports and has 1 passion: inspire people so they can do the things that inspire them.

                                                    Sessions at NextM

                                                    Do not count the companies you reach, reach the companies that count

                                                    Account Based Marketing (ABM) is the fastest growing trend among B2B Marketeers. But what is ABM? And why is it often the right choice of strategy? If your answers to the questions below is yes – then join this breakout session to learn.

                                                    Should your business start thinking about Programmatic ABM?
                                                    1. Are your sales non-linear? 2. Do you have a large Buying Center?
                                                    3. Do you experience The Law of 80/20?
                                                    4. Will your marketing be influenced by GDPR May 2018?
                                                    5. Do you want more alignment between Sales and Marketing?

                                                    Finally Poul Bastrup will share his case learnings from Lenovo.

                                                    Rune Born Schwartz
                                                    Bauer Media

                                                      Biography

                                                      Devoloping new products for Bauer Media as Innovation Manager, Rune Born Schwartz has a long bacground in journalism and radio. He has produced radio for most of the public radio formats, worked as a journalist, editor and commisioning editor mapping out the digital strategy for radio in DR in 2011. From 2011 to the present Rune has been working with commercial radio as program director for Radio 100, NOVA, myROCK and now as Innovations maganager – the focus of wich is creating valuable connections between listeners and brands though new digital audio products.

                                                      Sessions at NextM

                                                      When you listen to your brand, what does it sound like?

                                                      Audio is booming. Podcast is matureing as a medium and smart speakers and digital voice assistants are about to revolutionize the way we interact witch the digital world. In this session we focus on the meeting between brands and users in the audio ecology. We look at podcast, radio, soundscapes and value of having a clear audio identity. The session will feature several cases from DK and around Europe.

                                                      Jonas Vahr
                                                      m/Six

                                                        Biography

                                                        Jonas Vahr & Heinrich Thomsen, both from M/six, will speak together with Jacob Tange Jessen from Kvik.

                                                        Sessions at NextM

                                                        Everyone has the right to a cool datadriven strategy

                                                        We want to tell the story of how we developed an unique data driven digital strategy for a large retailer. Across 8 markets and +130 shops we developed a scaleable data driven strategy that was uniquely tailored to each of the 136 shops. We also want to demonstrate how agile It works in the day to day work, and the significant business results it has resulted in.

                                                        Carsten Lind, Ulrich Rösener, Kristjan Due Brødreskift & Paul McGowan
                                                        Kantar Consulting & GroupM

                                                          Biography

                                                          Carsten Lind
                                                          WHAT I WOULD LIKE TO ACHIEVE WITH CLIENTS: Make sure Client’s Strategic Audience investment will exapand beyond year one with an expected life time of 3-4 years. Bringing together the best of GroupMs and Kantar Consulting capabilities is the foundation. Embedding results across the Clients organisation longer term will be my key success criteria PROJECT I’M MOST PROUD OF: My involvement in the IKEA Audience Segmentation project with Kantar Consulting is the most advanced project I am most proud of. Especially the involvement and requirements of different IKEA stake holders makes the project stand out. PRESENT EXPERIENCE: 2017 – present Head of Data Partnerships & Insight, GroupM Nordic 2010 – 2017 Head of Consumer Insight, MediaCom EMEA, London

                                                          Ulrich Rösener
                                                          WHAT I WOULD LIKE TO ACHIEVE WITH CLIENTS: Support Clients identify most important consumer audiences across key Client stakeholder functions Retail, Innovatio, Product and Marketing based on thorough data analysis. Bring forward most important insights per audience making audiences real and actionable. PROJECT I’M MOST PROUD OF: Being Chief Data Analyst on the global IKEA Audience Segmentation project is among the projects I am most proud of. However, each client project requires a thorough understanding of the category and brand demand spaces. My vast experience from retail as well as CPG brand projects benefit IKEA and fast track the project deliverables. PRESENT EXPERIENCE: 2001 – 2018 Direct Insight, Kantar Consulting

                                                          Kristjan Due Brødreskift
                                                          WHAT I WOULD LIKE TO ACHIEVE WITH CLIENTS: Make Client Audiences available in digital media. Leveraging Clients digital first party data in audience profiles across all markets covered by the project. PROJECT I’M MOST PROUD OF: My involvement with Kantar Consulting on the Global IKEA project is the project I am most proud of. Each market has their own digital landscape requiring flexibility in our digital approach linking data sources to fuel digital audience insights and buying PRESENT EXPERIENCE: 2017 – present Head of Audience Planning, GroupM 2011 – 2017 Research & Insight Director, M/Six at GroupM

                                                          Paul McGowan
                                                          WHAT I WOULD LIKE TO ACHIEVE WITH CLIENTS: Create a strategic framework identifying growth opportunties based on a relevant consumer demand spaces supporting Clients Retail, Innovation, Product and Marketing setting and achieving growth targets. Creating a new shared and accepted consumer audience segmentation language to fast track decisions and priorities across the organization. PROJECT I’M MOST PROUD OF: I’m extremely proud of the relationship we have built with IKEA over the last 18 months. The next generation audience segmentation work is the foundation of the relationship. It is allowing us to deliver the best of WPP’s capabilities for IKEA in partnership with Group M and now, Wunderman. The program has been championed by IKEA global management and is now being embraced widely across functions and across IKEA’s very de-centralised organisation. It has given management the tool and the language they need to run the business, make better decisions and unlock growth. PRESENT EXPERIENCE: 2018 Managing Partner, Kantar Consulting 2013-2017Chief Marketing Officer, Kantar Added Value

                                                          Sessions at NextM

                                                          Activating the Algorithms of Growth

                                                          Carsten, Paul, Ulrich and Kristjan will in this combined talk walk you through how Kantar Consulting & GroupM’s new connected research & programmatic media activation framework supports & delivers on IKEA Global’s Growth targets. Unlock Brand Growth through targeting most attractive and attainable category audiences not only offline but also single-source in programmatic digital look-alike audience buying.

                                                          Paolo Mulè
                                                          Teads.tv

                                                            Biography

                                                            Paolo Mulè is Teads’ Head of International and New Markets, and a Ph.D. in Philosophy and Theory of Human Sciences. Having started his career in the Academic field, he then moved into digital media where he has now worked for over a decade. Starting on the agency side at an Italian start-up to then move to Teads as one of its first employees, over the years he has gathered an all-round experience which spans from search engine marketing to online video, content marketing, performance and social media. His philosophy background and corresponding analytical nature are at the core of his inquisitive approach. When combined with his digital media experience, he is naturally aligned to think on topics such as AI, e-privacy, digital identity, brand safety and their ethical implications, and how they are shaping both our industry and everyday lives. Paolo was recently appointed Head of International and New Markets – looking after the international agency hubs based in London and across EMEA. Other than digital, Paolo is deeply fond of music, especially rock. He used to front a rock trio in Italy and now enjoys playing his left-handed guitars in his spare time.

                                                            Sessions at NextM

                                                            Building pillars of innovation on brand safe foundations

                                                            You need to keep driving innovation forward – but whilst content is still king, context is becoming more and more relevant to CMOs. Hear about our CMO survey on brand safety and how the best tech is built on strong, brand safe, foundations.

                                                            Burkhard Leimbrock
                                                            Twitch

                                                              Biography

                                                              Burkhard Leimbrock came to Twitch with 20 years of experience in digital media sales. Prior to Twitch, Burkhard managed business in Germany and Austria for digital agency, ReachLocal, and led Marketing and Sales teams at Google, iconmobile (WPP), Vodafone, Gruner + Jahr and Axel Springer. At Twitch, Burkhard oversees commercial activities in Continental Europe, builds and manages client relations and teams outside of the UK, and oversees the Hamburg office, Twitch’s first official presence in Germany.

                                                              Sessions at NextM

                                                              Marketing to Millenials – The shared Live Experience and how it´s changing the Media World

                                                              Twitch was founded in 2011 and is worldwide leading in Shared Live Experience. The platform is enhanced by several features that makes Tiwtch an active community. Every day 15 million active users gather to watch the channels of over 2 million creators and chat about common interests. Twitch’s video service is the foundation for distribution of a variety of content, including video games, creative art, vlogging (IRL) or sport events.

                                                              Jan Nielskov & Per Jensen
                                                              Business Science Nordic

                                                                Biography

                                                                Jan Nielskov
                                                                Has a 20+ year background in management, business consulting, client leadership, digital and communications planning – all within the media and advertising industry. Has worked both locally, Nordic and internationally. Core expertise in business consulting from a marketing perspective and digital transformation. Is currently responsible for Business Science Nordic, the econometric and data driven consultancy arm of GroupM.

                                                                Per Jensen
                                                                Per has a background in Mathematics and Physics, where he during the last 10 years has been identifying signals and structures in media and advertising data. The core expertise is in mathematical representations of data – where he primarily works in the cross field of predicting and forecasting vs. interpretable and actionable results. Go to the breakout session and see how raw data is converted into actionable online bidding structures.

                                                                Sessions at NextM

                                                                Machine Learning and Algorithms create new growth opportunities in digital marketing

                                                                This session will give an overview of the overall market ROI development in the Nordics as well as state of the art case examples of the use of data in digital marketing. ROI from digital media investments are on the rise. The use of advanced data driven methods such as machine learning and algorithms are instrumental in creating this performance increase.

                                                                Rasmus Houlind
                                                                Chief Strategy Officer at Agillic

                                                                  Biography

                                                                  As Chief Strategy Officer at Agillic, Rasmus Houlind, has worked more than 10 years as Client Service Director and Strategy Director in Creuna and Magnetix. His core expertise and passion lies within Omnichannel Marketing, Marketing Automation and Customer Experience Management. Rasmus offers insights on how companies ensure relevant, consistent and timely communications to their customers across multiple channels. In addition, Rasmus has written a book on Omnichannel Marketing titled ”Make it all about me, and I’ll buy it!”.

                                                                  Sessions at NextM

                                                                  The Omnichannel Paradox – Paid versus Owned Media

                                                                  Omnichannel requires both a technological and an organisational transition. It requires a changed mindset and a new campaign structure. The business’ expectation to reach as many as possible, and as quickly as possible, should be combined with a goal of building engagement with customers on a 1-on-1 basis and balancing paid media with owned media. But how to get the best of both worlds – and how to integrate paid media with marketing automation? Learn more about the mind shift necessary to the organisation and get introduced to the technology to support it.

                                                                  Verner Bager
                                                                  Mindshare

                                                                    Biography

                                                                    Verner has helped building and developing brands in 20 years. Currently, he is the strategic director of Mindshare Denmark and a part of the agency’s international competence center, that helps clients with Purpose Marketing, whether it’s finding their purpose or establishing the communication about it.

                                                                    Sessions at NextM

                                                                    Can Purpose Marketing save your brand?

                                                                    Increased focus on digital marketing and short-sighted sales has set its marks on many brands. Decreasing loyalty and basis sales has a lot of companies rethink their marketing investments and search for new powerful ways of building stronger brands. Purpose Marketing is a documented method to build brands and businesses, but it isn’t a silver bullet that solves everything. Come and get excellent advice on how Purpose Marketing is best handled and how to avoid pitfalls.

                                                                    Yangze Wang
                                                                    Head of Global Influencer and Social at Oath

                                                                      Biography

                                                                      Yangze Wang holds the position as Head of Global Influencer and Social at Oath. Yangze has extensive knowledge of the Chinese as well as Global social media and their culture movers as well as the communication needed to engage audiences.
 
His expertise in building and orchestrating Global communication and conversation through influencers made SK-II’s “Marriage Market Takeover” one of the most influential digital campaigns in China and APAC. Another great example was Uber’s “Unlock cities” where an impressive ROI on global influencer activations was delivered. Yangze challenges the numbers and thinks outside the box as he builds engaging communication and creates content+ on social media through influencers. A quality conversation is more than number of eyeballs.

                                                                      Sessions at NextM

                                                                      The conversation crystal ball – The art and success of influencer orchestration

                                                                      Yangze shares insights from orchestrating global influencer campaigns. The value of influencers lies in more than price and number of followers. How do we talk to people through influencers to create engaging conversations that “build brands people love”.

                                                                      Nikolaj Mogensen
                                                                      Quisma

                                                                        Biography

                                                                        Nikolaj is Head of GroupM’s performance marketing division, Quisma, and has since 2008, when he started his first ecommerce website, been working with performance marketing. With an extensive focus on Owned media channels such as SEO, CRO and Content Marketing, Nikolaj knows how to create value and effect through the right content. By using data from search and web analytics behavior, Nikolaj has been helping some of the largest companies get more out of their performance marketing.

                                                                        Sessions at NextM

                                                                        “It’s always fun (and insightful) to see examples of companies failing hard with their content strategy”

                                                                        With data as the foundation, this session revolves around keywords, links, and shares, and you will get a better understanding of how to practice a data-driven SEO strategy instead of relying on your gut feeling. Many companies are currently wasting time and resources on SEO strategies that don’t add any value. Bad SEO strategies can, at worst, be harmful to your website’s SEO ranking. Don’t make the same mistakes – practice your SEO work data-driven. Learn how to make a keyword analysis, how to get keyword inspiration, and how to get valuable data. Furthermore, you will learn how to create value from a “top content analysis” that spots the most popular content online in terms of social shares and links. The session will provide you with a framework for prioritizing and producing valuable content in order to make a structured content marketing strategy. Throughout the session, you will see cases showing companies failing with their content strategy as a result of their gut feeling decisions, and you will get a better understanding of optimized data-driven SEO work.

                                                                        Toni Marttila
                                                                        Arilyn

                                                                          Biography

                                                                          Toni is a Augmented Reality wizard, with strong understanding of digital transformation and disruptive technologies. Years of experience working with marketing, media and brands.

                                                                          Sessions at NextM

                                                                          Arilyn AR Platform & 3 Milky AR cases

                                                                          Augmented Reality, Leading AR platform, AR storytelling, 3 x Milk carton AR cases, consumer products What makes Arilyn AR platform the most versatile and best AR platform on the market. Presenting how 3 different milk brands used are in their packages. And how to make consumer products smart and capable of communicating with the user true Augmented Reality (AR). How the product turn into a storytelling media, entertainment platform or an unforgettable experience. Presenting 3 cases in the same product category with very different AR experiences. The cases of Valio: “Unkonown Solider” movie marketing, Arla: “Aamu” cat and how storytelling and gamification made this AR experience a unique experience. And Tere Piim´s: Eesti laulu marketing campaign.

                                                                          Lotte Hauge Albertsen
                                                                          Mediacom Beyond Advertising

                                                                            Biography

                                                                            Lotte Hauge Albertsen has 6 years of experience with Influencer Marketing and is head of MediaComs influencer department. Lotte has previously been Key Account Manager at Denmarks biggest blog network Bloggers Delight, but has also been working with influencers during her years on the customer-side, as well as an more PR-oriented approach from her magazine days. The influencer team at MediaCom Beyond Advertising aspires to have the finger on the pulse, in terms of new influencer medias and platforms, as well as to become the most talented at navigating and finding what the good and trustworthy collaboration involves and demands.

                                                                            Sessions at NextM

                                                                            Influencer Marketing: Myths and Misunderstandings

                                                                            Influencer Marketing has become important in terms of digital influence, but is still to many brands an area of uncertainty and ignorance. In this session we dispel myths, have a closer look at misunderstandings surrounding Influencer Marketing and provide you with good and bad examples on influencer campaigns. You will gain insight into the development of the field right now, and will get some tips on how to gain the most from working with influencers.

                                                                            Romain Michon
                                                                            Ph.D. Candidate at Stanford's CCRMA

                                                                              Biography

                                                                              Romain Michon is a Ph.D. candidate and lecturer at the Stanford Center for Computer Research in Music and Acoustics. His research focuses on physical modeling, 3D printing, musical interfaces development and the Faust (Functional AUdio STream) programming language.

                                                                              Sessions at NextM

                                                                              The Hybrid Mobile Instrument: Combining Lutherie, 3D Printing, Sensors, Digital Signal Processing, and Mobile Devices

                                                                              The combination of smartphones, 3D printing, sensors, and Digital Signal Processing (DSP) allows for the creation of standalone musical instruments of a new kind: hybrid mobile instruments. By leveraging the power/versatility of mobile devices and using human computer interaction techniques to facilitate musical skills transfer, they can implement expressive instruments that can compete with their “traditional” acoustic counterparts. In this presentation, we’ll show various examples of such instruments and we’ll present various tools to facilitate their design.

                                                                              Paw Saxgren & Emil Lauritsen
                                                                              GroupM Denmark

                                                                                Biography

                                                                                Paw Saxgren is COO at GroupM Denmark.

                                                                                Emil Lauritsen is Data Scientist at GroupM Denmark.

                                                                                Sessions at NextM

                                                                                GroupM – Inside/Out

                                                                                This talk will be held at Nextm By Night.

                                                                                Nick Vale
                                                                                Wavemaker Global

                                                                                  Biography

                                                                                  Nick has overall responsibility for Strategy and Product across 65 markets for Wavemaker, WPPs newest scaled agency offer. Launched in late 2017 Wavemaker is the result of the merger of Maxus and MEC and is ranked as the #2 agency globally. Prior to joining Wavemaker, Nick was one of the founding EXCO members and Worldwide Head of Planning at Maxus. Maxus were ranked as the fastest-growing media agency network in the world every year from launch in 2009 through to the creation of Wavemaker in 2017 and won Global Media Agency of the Year at the end of 2011, began 2012 as Ad Week’s US Agency of the Year and were Agency of the Year in both the UK and India in 2014. A passionate practitioner of Communications Planning Nick is focused on instilling future-facing planning approaches that balance the complexities of data with the magic of simple business driving ideas across agencies and clients. Before arriving at Maxus Nick spent 6 years at MEC as Planning Partner leading their Global Solutions Planning division, and prior to that worked at Zenith Optimedia in both US and UK account director roles. Nick has won awards at Cannes, Mediaweek, Campaign and M&M Europe, is a regular speaker at industry events and has appeared on the BBC news and in multiple newspaper articles as well as contributing to several books on Communications Planning.

                                                                                  Sessions at NextM

                                                                                  ARE YOU IGNORING HALF YOUR CUSTOMER’S PURCHASE JOURNEY?

                                                                                  Behavioural data allows us to understand consumer purchase journeys like never before. But a reliance on big data can leave marketers with a huge hole in their understanding, and missed opportunities for growth. Our research shows that if you wait until consumers start displaying the behaviour that marketers typically use to identify their target audience, then it’s too late. By that point, half of that audience has already made up its mind. In recent years, marketers have placed increased emphasis on understanding consumer purchase journeys, with new technology offering detailed insight into how and why people choose one brand over another, apparently shifting the balance back in favour of brands. However, many marketers have a huge hole in their understanding, because most research into purchase journeys fails to examine a critically important influence: people’s predisposition towards brands before they begin choosing a product or service. Since 2013, Wavemaker’s Momentum study has examined nearly 400,000 individual purchase journeys in over 70 categories across 38 countries. Our research shows that in 49% of all journeys, the buyer has a strong idea which brand they’ll buy before being triggered into the “active stage” of the purchase journey (once they’ve identified a want or need for something and are actively trying to make a decision about what to buy). The biases people bring with them have a profound effect on their behaviour when they reach the active stage: for example, someone is six times more likely to choose a brand that they already have a strong bias towards. And that bias helps make their choice easier: people actively consider just three brands in any given category, and are far more likely to consider the brands they are already predisposed towards. Biases vary. In some categories Priming Stage Bias is overall high. For example, 59% of people know which soft-drink brand they’ll buy before they enter the store (so much for in-store decisions…). Other categories are the polar opposite, for example flat screen TVs or utilities, where people in general have low priming stage bias and for that reason are easier influenced by marketing activities in the Active Stage where the purchase decision happens. Similarly, biases vary according to brand and also show large geographical differences. Are you looking to sell someone a luxury car? Be aware that in China people take an average of three weeks to choose a luxury car – compared to three months in Germany. It is crucial for marketers to understand this bias and focus on how it can be created and maintained through brand behaviour and communication during daily life, long before people begin considering a purchase. The piece will dive deep into the Momentum data to define a range of these consumer buying predispositions and will be richly illustrated with brand, category and geography data to prove the author’s points.

                                                                                  Magnus Rudling
                                                                                  Managing Partner of Vobling

                                                                                    Biography

                                                                                    Magnus is the Managing Partner of Vobling and has over 10 years of experience with emerging technology. Thrilled to understand different types of business, implement emerging technology and transform the way companies do business.

                                                                                    Sessions at NextM

                                                                                    “Augmented Reality – The next big thing after smartphone?”

                                                                                    In the 10 years since the modern smartphone era began, the same question has been on everyone’s mind: “What’s next?” Today, it’s augmented reality (AR) that has the tech world hyperventilating. How can and will this affect the future of information flow?

                                                                                    David Hillier
                                                                                    ADFORM

                                                                                      Biography

                                                                                      David Hillier is Global Creative Solutions Lead at Adform. David has previously worked in television, on publisher side and also helmed a start up. He now leads global creative solutions at Adform, implementing innovation, creative product steering and commercialisation of new product revenue streams. A passionate enthusiast of anything creative, David often likes to bring in external influences to subvert the nature of what is creatively possible.

                                                                                      Sessions at NextM

                                                                                      Storytelling in a changing digital world

                                                                                      Through dynamic ads and storytelling, brands can now truly have a relevant dialogue with users; harnessing full stack technology to inform, educate and appeal. In this presentation we’ll look at how to create unique story paths for differing user journeys using data, utilise the capabilities behind dynamic ads and understand how those capabilities can be applied to future ideas.

                                                                                      Sasha Samochina
                                                                                      Immersive Visualization Producer, NASA Jet Propulsion Laboratory

                                                                                        Biography

                                                                                        Sasha Samochina is an Immersive Visualization Producer in the Ops Lab at NASA Jet Propulsion Laboratory. She is a creative technologist who uses art to make unexplored spaces and worlds more accessible to the public. Sasha pioneered the very first 360° video release on social media for NASA. She loves all things digital, animal, sound-emitting, cosmic and views the world through VR-colored glasses.

                                                                                        Sessions at NextM

                                                                                        The Science of Today is the Art of Tomorrow

                                                                                        From a personal tour of one of the world’s most captivating natural history museums, to the icy moons of Saturn, art helps enhance the story that science cannot tell on its own. In this talk, you’ll learn about new immersive storytelling tools that allow you to travel to previously unexplored worlds and spaces. Sasha will explain her path to creating films for science and her current work as an Immersive Visualization Producer at NASA Jet Propulsion Laboratory. She will showcase new tools in virtual reality and augmented reality technologies as well as describe the resources available for you to make your own VR and 360 content. The future is bold, bright and virtual.

                                                                                        Alexander S. Lopera
                                                                                        Neuroanalyst, Neurons Inc.

                                                                                          Biography

                                                                                          Alex is a psychologist and researcher who applies Neuroscience methods to assess everything that comes to his hands. From Coca-Cola ads to VR porn clips. He came from Spain to Denmark to join Neurons Inc: a multidisciplinary team that includes economists, architects, VR artists and electricians from all over the world. They test the brain reactions to virtual environments, architecture, and subliminal advertising.

                                                                                          Sessions at NextM

                                                                                          Why do introverts prefer to meet on VR? Insights from consumer neuroscience research on VR

                                                                                          Chris Bobotis
                                                                                          Director of Immersive, Adobe Systems Inc.

                                                                                            Biography

                                                                                            Chris is the software architect for the SkyBox suite of 360˚ video and cinematic VR tools, which Adobe recently acquired from Chris’ previous company Mettle. Chris co-founded Mettle in 1992 and was Partner & Creative Director. Mettle transformed the nascent 360˚ VR video industry with their SkyBox software plugins for Adobe Premiere Pro and After Effects, providing a dedicated toolset for editing and manipulating 360˚ video and introducing core features and functionality that had previously been missing from the market. Today, Mettle customers include Facebook, Google, Apple, Samsung, CNN, HBO, New York Times, NASA, and virtually all other professional 360˚ content producers. Chris is an advocate for immersive storytelling, and regular presenter at SIGGRAPH, NAB and IBC conferences. Chris grew up in Montréal, and previously worked as a creative director, art director, illustrator and production manager.

                                                                                            Sessions at NextM

                                                                                            Beyond the Screen

                                                                                            Bobby King
                                                                                            Founder, Rock Paper Reality

                                                                                              Biography

                                                                                              As a Silicon Valley transplant in Copenhagen, Bobby and his company, Rock Paper Reality, specialize in helping enterprise companies implement bleeding-edge technologies. With 10+ years in the start-up space, 5+ years in Blockchain, 9+ years in augmented reality and 6 technology patents, people know Bobby as being passionate about next-generation technologies. Bobby has evangelized and adopted new technologies, made partnerships with the Department of Defense, Fortune 500 companies and start-ups around the globe.

                                                                                              Sessions at NextM

                                                                                              Blockchain and the Coming Metaverse

                                                                                              Peder Sandqvist & Filippos Arvanitakis
                                                                                              Experience Director & Creative Director, Outhere

                                                                                                Biography

                                                                                                Peder and Filippos are two of the founders of creative VR & AR agency OutHere. Coming from a creative background with a deep passion for technology, they challenge themselves every day to search for the magic moments when VR & AR make hearts sing. This way they help brands tap into a future filled with amazing new ways to communicate. Always curious and always focusing on relevance, compassion, joy and fun.

                                                                                                Sessions at NextM

                                                                                                “Spaces In Places”

                                                                                                The art and craft of rolling out immersive experiences to global audiences. Peder and Filippos have been creating hugely successful virtual reality experiences for global brands since 2013. From the very beginning, their philosophy has been in keeping things simple and joyful and putting all of their focus into creating truly believable worlds that operate on logic and with fluency. In their talk they take us through parts of their journeys from brief to concept to final product, sharing some of the more interesting anecdotes from their quest for immersion, magic and delight.

                                                                                                NextM Tech Garden
                                                                                                Interact with innovative tech

                                                                                                  In our NextM tech garden you can try the latest tech first-hand. Expect to be wowed!

                                                                                                  Program

                                                                                                  NextM 2018

                                                                                                  € 1000
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                                                                                                    Access to NextM 2018 conference

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                                                                                                    Inspiring program with top global speakers

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                                                                                                    Access to Tech Garden area

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                                                                                                    Food and drinks are included

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                                                                                                  April 18-19 2018, Copenhagen

                                                                                                  Tickets

                                                                                                  In a world of rapid technological advancement and consumer changes, our role is to anticipate disruption, create opportunities and produce maximum value. NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to original concepts.

                                                                                                  To secure your spot at NextM, please click on Get Ticket. When your order is completed, you will receive a ticket in your mail which you will be asked to show at the entrance.

                                                                                                  If you have received a NextM voucher code, choose Enter Promotional Code once you are in the ticket system.

                                                                                                  Venue

                                                                                                  LOCATION

                                                                                                  Tap1

                                                                                                  Raffinaderivej 10

                                                                                                  2300 København S – Copenhagen

                                                                                                  Danmark

                                                                                                  OPENING HOURS

                                                                                                  April 18th: Wednesday 8.00 am – 9:30pm

                                                                                                  April 19th: Thursday 8.00 am – 3pm

                                                                                                  ACCOMMODATION

                                                                                                  To be announced

                                                                                                  Sponsors

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