Copenhagen

Copenhagen

NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents. We set the stage for GroupM agencies, clients and media partners to amplify innovative thinking, identify opportunities and continue the conversation as it relates to their brand and business.

Speakers

  • All
  • #Denmark
  • Kate Adams
    Kate Adams
    Google
  • Laurence Kemball-Cook
    Laurence Kemball-Cook
    Pavegen
  • Jacob Lachmann
    Jacob Lachmann
    Audience Project
  • Aral Balkan
    Aral Balkan
    Ind.ie
  • Nell Watson
    Nell Watson
    Singularity University
  • Mikko Hyppönen
    Mikko Hyppönen
    F-Secure Oyj
  • Dr. Kate Stone
    Dr. Kate Stone
    Novalia Ltd
  • Molly Swenson
    Molly Swenson
    RYOT
  • Nic Hodges
    Nic Hodges
    News Corp
  • Rebecca Fiebrink
    Rebecca Fiebrink
    Goldsmiths University
  • Stefania Serafin
    Stefania Serafin
    Aalborg University
  • Sophie Bech
    Sophie Bech
    Rokoko
  • Jo Jørgen Stordal
    Jo Jørgen Stordal
    Pointmedia
  • Rasmus Fisker
    Rasmus Fisker
    MediaCom
  • Thomas Madsen-Mygdal
    Thomas Madsen-Mygdal
  • Richard Lloyd
    Richard Lloyd
    Maxus Global
  • Verner Bager
    Verner Bager
    Mindshare
  • Jonas Hemmingsen
    Jonas Hemmingsen
    GroupM
  • Chris Dancy
    Chris Dancy
    Human Cyborg
  • Jurjen de Wal
    Jurjen de Wal
    Adform
  • Hannes Sjoblad
    Hannes Sjoblad
    BioNyfiken
  • Birgitte Jöhncke
    Birgitte Jöhncke
    Google
  • Ida Løfberg
    Ida Løfberg
    Airmagine
  • Jowan Österlund
    Jowan Österlund
    Bodyhacker
  • Christan Adel Michael
    Christan Adel Michael
    MATE.bike
  • Julie Kronstrøm
    Julie Kronstrøm
    MATE.bike
  • Mats Horn
    Mats Horn
    Tinitell
  • Stefan Kehl
    Stefan Kehl
    AppNexus
  • Thomas Munk Rasmussen
    Thomas Munk Rasmussen
    Bech-Bruun
  • Christiane Schaumburg-Müller
    Christiane Schaumburg-Müller
    ChriChri
  • Kristian Dyhr Toft
    Kristian Dyhr Toft
    Data Intelligence
  • Ashu Mathura
    Ashu Mathura
    Adform
  • Alexis Logothetis
    Alexis Logothetis
    Clear Channel
  • Jenny Hermanson
    Jenny Hermanson
    Spotify
  • Holly Cummins
    Holly Cummins
    IBM
  • Antony Gibson
    Antony Gibson
    Tealium
  • Kresten Bach Søndergaard
    Kresten Bach Søndergaard
    GroupM
  • Peter Ottesen
    Peter Ottesen
    m/SIX
  • TwentyThree
    TwentyThree
    Experience it in Tech Garden
  • Biohax
    Biohax
    Experience it in Tech Garden
  • MATE.bike
    MATE.bike
    Experience it in Tech Garden
  • Hololens
    Hololens
    Experience it in Tech Garden
  • Daydream
    Daydream
    Experience it in Tech Garden
  • Oculus Rift Touch
    Oculus Rift Touch
    Experience it in Tech Garden
  • Tilt Brush
    Tilt Brush
    Experience it in Tech Garden
  • Tinitell
    Tinitell
    Experience it in Tech Garden
  • Rokoko
    Rokoko
    Experience it in Tech Garden
  • Blondage
    Blondage
    Music on Main Stage
  • Chiptunes
    Chiptunes
    Experience it in Tech Garden
Kate Adams
Google

Biography

Born in the UK and raised in NL Kate went on to finish her degree in Communications in Amsterdam. After that she worked in the Oil & Gas business for a year before starting at Google. Kate developed a deep interest in Google’s performance related advertising products during her 4 years as Account Strategist for the Dutch market. In 2012 she moved to the Customer Solutions & Innovation team covering the launch and roll out of all Search & Mobile advertising products for the Benelux. In 2014 Kate expanded her scope to lead the Performance Solutions & Innovation team for the Scandinavian and Benelux markets and in such became responsible for the strategy, launch and roll out of all Performance related advertising products.

Since the summer of 2016 Kate has joined the Google NL Management Team and now leads a team of specialists. She is a strong believer and advocate of bringing various specialists across the consumer journey together in order to maximise marketing impact.

Sessions at NextM

“Marketing in the Age of Automation”

Profound advances in technology are creating a world where automation will soon be all around us. Consumers subsequently expect fast and seamless service whilst it still being relevant to them. In this context, businesses need to transform and start embracing machine learning in their daily practice more. This talk will cover the trends, technologies and opportunities for advertisers in this new world.

Laurence Kemball-Cook
Pavegen

Biography

Laurence is the Founder and CEO of Pavegen – an innovative clean-tech company based in London. Pavegen develops a flooring technology that instantly converts kinetic energy from footsteps into renewable off-grid energy. Laurence founded Pavegen shortly after graduating with a degree in Industrial Design and Technology from Loughborough University in 2009.

Since then, Pavegen has scaled across the world, installing more than 150 projects in over 30 countries. Laurence has partnered with the likes of serial solar entrepreneur Akon, football legend Pelé and global innovator Will.I.Am to help promote his clean-tech vision. Laurence has also worked with the world’s most iconic companies including Shell, Adidas, Coca-Cola, Samsung, Sunglass Hut, Lexus, Schneider Electric, Heathrow, Formula E and Europe’s largest shopping centre, Westfield.

Sessions at NextM

“Man vs Machine: the journey from fear to love for the world’s most disruptive technologies”

Jacob Lachmann
Audience Project

    Biography

    Jacob Lachmann has been a pioneer in the online ad space and digital marketing since 1996. Today he is the CEO of AudienceProject, a unique, award winning MarTech company supplying digital cross platform audience ecosystems to publishers, brands and agencies in the digital ad industry – a company which he joined in august 2015.

    Prior to AudienceProject, Jacob Lachmann acted as VP of Sales at AOL Platforms International out of London. He joined AOL January 2011, following the acquisition of GoViral, the branded content distribution company he joined as a shareholder in early 2009. During his time as Managing Director Nordics at GoViral he set up offices in Sweden and Norway and doubled the business every year for four years. Understanding the mechanisms of driving digital audiences on a global scale as well as experience in growing strong organisations are the cornerstones in Jacob’s work.

    Sessions at NextM

    “Silos vs. Ecosystems”

    Data is the foundation of any successful company. Data elevates understanding and enables optimization. However, most brands have their data in internal silos stored in various departments in various formats collected with various permissions prohibiting an optimal use of data. The digital winners of today are able to activate their data in fluid ecosystems enabling them to move into new grounds and take new territory.

    Aral Balkan
    Ind.ie

    Biography

    Aral is a cyborg rights activist. He’s one-third of Ind.ie, a tiny two-person-and-one-husky social enterprise working for social justice in the digital age.
    Aral is the author of the web privacy tool Better and the Ethical Design Manifesto. He blogs at https://ar.al and tweets at @aral.

    Sessions at NextM

    “The Cyborg Revolution”

    The year is 2017. Donald Trump is president of the United States. 8 men hold half of the world’s wealth. Between them, they preside over a digital panopticon that enslaves and farms the world’s population.

    It is time to understand that human rights are cyborg rights and deserve constitutional protection. It is time to rise up, reclaim our rights, and start paving the path forward toward a more egalitarian and sustainable future, starting in Europe by reclaiming individual sovereignty and nurturing a healthy, decentralised, digital commons.

    Nell Watson
    Singularity University

      Biography

      Nell Watson FBCS, FIAP, FRSA is an engineer, entrepreneur, and futurist thinker who grew up in Northern Ireland. She has a longstanding interest in the philosophy of technology, and how extensions of human capacity drive emerging social trends. Nell lectures globally on Machine Intelligence, AI philosophy, Human-Machine relations, and the Future of Human Society, serving as Associate Faculty of AI & Robotics at Singularity University.” She is also Co-Founder of OpenEth.org, an ‘ethical explication engine’ that aims to crowdsource ethical heuristics for autonomous systems.

      Sessions at NextM

      “Magnanimous Machines”

      Intelligent machines are beginning to understand the needs, drives, and even values of humanity, with huge opportunities for each of our lives and our global society. Explore how every sector of our economy is being affected by this change, and grasp how big data is driving this process. How can we retain our humanity, whilst growing past our greatest weaknesses? Understand how you can make the most of these once-in-a-lifetime opportunities, and how these forces are shaping the future of our humanity.

      Mikko Hyppönen
      F-Secure Oyj

        Biography

        Mikko Hypponen is a reverse engineer. He has written on his research for the New York Times, Wired and Scientific American and lectured at the universities of Oxford, Stanford and Cambridge. His TED Talk has been seen by 1,5 million people and translated to 40 languages. In 2003, City-lehti selected him as Kaupungin Paras Nörtti..

        Sessions at NextM

        “Cyber Arms Race”

        We are living in a world where cyber attacks have become the norm. New kinds of attackers appear, with new targets, new motivations and new methods. To understand and to fight the attacks, we need to understand who the attackers are. Security expert Mikko Hyppönen will look at the latest big hacking cases and reveal what really went on.

        Dr. Kate Stone
        Novalia Ltd

          Biography

          With a degree in Electronics and a PhD in Physics from Cambridge University; Dr Kate Stone founded the award winning lab Novalia to explore the space where traditional print & conventional electronics converge. Dr Kate wants to infuse our current analogue world with electronics so that everything looks like it always has, except that it can come alive through interaction. Imagine a world where a teenager’s bedroom poster comes to life with the launch of a new album, or an LP that enables you to DJ from the actual record sleeve itself, or a notebook that plays musical notes? This is the world Dr Kate is creating – by adding ‘digital soul’ to everyday flat surfaces that we take for granted, she is changing the world as we know it. Using her patented interactive print, Dr Kate is adding interactivity & capacitive touch to everything from hats and mandalas through to packaging and books – connecting them to the internet.

          Sessions at NextM

          “Print as the next digital frontier”

          By combining conductive ink and conventional electronics we give digital souls to the things around us in the form of touch, connectivity and data capture. Posters that talk or remix music, POS that gives instant feedback to the brand and the customer, brochures that connect to a smart phone, experiential installations in the street, digital experiences in physical forms.

          Molly Swenson
          RYOT

          Biography

          Molly is on the founding team at RYOT, an LA-based media company, acquired in April 2016 by Huffpost/AOL. She was named to Forbes 30 Under 30 2017 list in Media, and was named one of Ad Week’s Young Influentials.

          Molly was RYOT’s first hire, and as COO, led all sales, operations and financings from launch to acquisition. Molly was a producer on RYOT’s Oscar nominated short documentary Body Team 12, and on the Peabody finalist Gardeners of Eden, and has worked on dozens of award-winning VR films and documentaries.

          Before RYOT, Molly designed and managed philanthropic strategies for celebrities such as Ben Stiller, Shakira and Kobe Bryant. While working at The Obama White House, identifying candidates for political appointment, she made it to the Top 50 on Season 10 of American Idol. She has been written about in The New Yorker, Entrepreneur, The Seattle Times, The Washington Post and has been a keynote speaker at CES, SXSW, Cannes Lions and TEDxBerlin.

          Sessions at NextM

          “VR, AR and the Intersection of Print and Digital”

          A conversation about how the world’s top publishers are using emerging, interactive mobile technology to explore new revenue streams, drive audience engagement and position their brand on the cutting edge.

          Nic Hodges
          News Corp

          Biography

          Nic has over a decade of experience working across the technology, advertising, publishing and startup space. He has led digital and innovation through roles including Head of Innovation & Technology at MediaCom, Digital Creative Director at Clemenger BBDO, and Technical Director at M&C Saatchi. Currently Nic is Head of Commercial Innovation at News Corp Australia.

          An active member of the Australian startup communities Nic is also a mentor for several startup accelerators, as well as advisor and board member for several Australian and US startups. Nic has presented at many major media and technology conferences, as well as writing on media and technology for a number of publications, including in Wired and Forbes.

          Sessions at NextM

          “Media on the Blockchain”

          The emerging technology of blockchains is disrupting and reinventing a number of industries around the world. But what about the potential in media? Nic Hodges will introduce the idea of blockchains, and look at how they might fundamentally change how content and advertising is distributed across the internet – impacting advertisers, agencies, ad-tech, and publishers.

          Rebecca Fiebrink
          Goldsmiths University

            Biography

            Dr. Rebecca Fiebrink is a Lecturer at Goldsmiths, University of London. In her research, she designs new ways for humans to interact with computers in creative practice. She is the developer of the Wekinator software for interactive machine learning, which has been downloaded over 7500 times, and she is the designer of the world’s first MOOC (massively open online course) about machine learning for creative practitioners. She has worked with companies including Microsoft Research, Reactable, ROLI, Sun Microsystems, Imagine Research, and Smule, where she helped to build the #1 iTunes app “I am T-Pain.” She holds a PhD in Computer Science from Princeton University. Prior to moving to Goldsmiths, she was an Assistant Professor at Princeton University, where she co-directed the Princeton Laptop Orchestra.

            Sessions at NextM

            “Machine Learning as Design Tool”

            In this talk, I will show how machine learning can be used as a creative tool. By modelling data that captures how we move, play, and make art and music, machine learning algorithms can help computers understand these very human activities. Furthermore, by making these algorithms useful—and controllable—by artists and designers, we can augment human capabilities and enable people to realise new creative visions. This talk will include live demonstrations of machine learning used to make new musical instruments and interactive art.

            Stefania Serafin
            Aalborg University

            Biography

            Stefania Serafin is currently Professor with special responsibilities in sound for multimodal environments at Aalborg University Copenhagen. She is President of the Sound and Music Computing Association and co-head of the Multisensory Experience Lab at Aalborg University Copenhagen. She received a PhD degree in computer-based music theory and acoustics from Stanford University, in 2004, and a Master in Acoustics, computer science and signal processing applied to music from Ircam (Paris), in 1997. Her main research interests include sound models for interactive systems, multimodal interfaces and virtual reality, and sonic interaction design.

            Sessions at NextM

            “Multisensory Experience Lab at Aalborg University Copenhagen”

            In the Multisensory experience lab at Aalborg University Copenhagen we explore the possibilities and limitations of the senses using technologies to simulate visual audio and touch. We are interested in adopting commercial as well as building custom made hardware and software technologies such as virtual and augmented reality, tangible interfaces, surround sound and 360 videos. We apply our technologies to health, rehabilitation, education and interactive art.

            Sophie Bech
            Rokoko

            Biography

            Sophie Bech (1984), holds a Master’s in Media Science. She has a background in the film industry and have a wide variety of experience in multiple fields within the art industry. That has provided her with a unique insight into cross-disciplinary creative environments. Sophie always look for every opportunity to match ideas, people, and resources She focus on building strong networks with a dynamic mix of creative and commercial thinkers with global outreach.

            Sessions at NextM

            “The Future in Motion Capture”

            Traditional motion capture systems offer very limited accessibility for those outside the biggest film and game studios. With the Rokoko Smartsuit motion capture is now available to everybody including those outside the industry. The application of this technology is being explored in everything from theatre, ballet, treatment of children suffering from autism, pre-anxiety treatment for children going into surgery, VR experiences, revisualisation within architecture, and so on. Rokoko will do a live demo of the Smartsuit and present some of their partnerships and visionary themes.

            Jo Jørgen Stordal
            Pointmedia

            Biography

            Jo is a VR (Virtual reality) and MR (Mixed reality) producer and the entrepreneur of Pointmedia. He has a background as a military officer, and later as a television and movie producer.

            Sessions at NextM

            “Mixed reality and virtual reality “

            MR (Mixed reality) and VR (Virtual reality) are new tools that Pointmedia and Adapa360 use to develop improvements from space and the defense industry to entertainment and elementary school education. We will talk about where this technology is used today and how you might see it being used in the future.

            Rasmus Fisker
            MediaCom

            Biography

            Rasmus er ekspert i social og digital kommunikation. Han står bag flere prisbelønnede kampagner, og har i løbet af sine 8 år i medie- og reklamebranchen, arbejdet med nogle af de største internationale og nationale brands. Han er en anerkendt og eftertragtet foredragsholder, inden for digitale/sociale medier samt content marketing, og er ofte citeret i nationale medier som en ekspert på området.

            Sessions at NextM

            “Social Trends 2017”

            Rasmus vil give et objektivt og snusfornuftigt indblik i de 5 vigtigste tendenser indenfor social medier. Hør hvilke retninger de forskellige platformene udvikler sig i, og få konkrete bud på hvordan man kan agere i udviklingen.

            Thomas Madsen-Mygdal

            Biography

            Thomas Madsen-Mygdal is a Danish designer and entrepreneur with a long history of generating change and innovation. An Internet pioneer, Thomas co-founded the first Danish internet company, Mondo, which helped bring the Internet to Denmark. During the 2000s, the reboot festival became a meeting place for the Internet we know today. Later, Thomas founded Podio, a company that changed how people work. Today, Thomas heads TwentyThree, which aims to transform the way companies communicate via video. Thomas is also an initiator and the current chairman of the board for the start-up community #CPHFTW. Thomas has been awarded the prize of honour from the Danish IT Industry Association and fdih.

            Sessions at NextM

            “Introducing Video Marketing Automation”

            Richard Lloyd
            Maxus Global

            Biography

            Richard is EMEA Chief Digital Officer for Maxus. Based in London, he and his team provide thought leadership, best practice support and specialist expertise to Maxus’s digital teams across the region.

            Prior to joining Maxus in June 2016, Richard led global product development for Xaxis’ proprietary flagship audience management platform, Turbine, a multi-million dollar big data solution providing market-leading real-time audience modelling and targeting capabilities. Turbine was instrumental to Xaxis’s recent success and has recently been incorporated into [m]Platform, GroupM’s new global programmatic data platform.

            Prior to Xaxis, Richard spent nearly 4 years at MEC, first joining as Head of Data & Technology, then becoming the Global Lead for Data & Technology Services. Before joining MEC, Richard held posts in a number of leading technology companies, such as Microsoft and Omniture.

            Session at NextM

            “Will today’s iPhone be tomorrow’s media planner?”

            We are on the verge of a new industrial revolution, 5 million jobs are set to disappear by 2020(WEF 2016) due to the rise in AI, smart robotics and big data. So what does that mean for us? Join Richard Lloyd, Maxus EMEA Chief Digital Officer as he explores:

            • The implications for media agencies and the people that work for them

            • What role our creativity has to play in combatting this threat

            • What the media agency of the future looks like

            Verner Bager
            Mindshare

            Biography

            Verner Bager er Strategisk Direktør i Mindshare. Verner Bager befinder sig bedst, hvor reklamebranchen brydes og nye ideer fødes. Da internetbølgen kun var en krusning startede han et af Danmarks første digitale bureauer (Grey Århus Interactive), og var senere en del af internetrevolutionen med Icon Medialab. Reklamebureauet Wasabi stiftede han, da social media bølgen ramte Danmark. Da Big Data åbnede op for nye muligheder, for dem med de rette teknologiske muskler, blev Wasabi en del af Mindshare og en fælles vision op at starte Danmarks første integrerede medie- og kommunikationsbureau.

            Sessions at NextM

            “After Ad. Hvad gør vi, når veldokumenteret reklamevisdom mister effekt?”

            Reklame er under stort pres fra myndigheder og forbrugere. En ting er de stadig snævre lovrammer, men langt mere alvorligt er forbrugernes voksende had mod reklame. Hør hvor slemt det står til og hvilke veje den nye visdom peger.

            Jonas Hemmingsen
            GroupM

            Biography

            Jonas Hemmingsen is holding the position as CEO of GroupM Nordic, and with 25 years of business experience, he has taken the media agency through many transitions and has vast experience nationally as well as internationally. As Nordic CEO of GroupM, he has a broad outlook and a deep and holistic understanding of the media market. Prior to taking this role in 2013, Jonas served as CEO of MediaCom Nordic for 9 years after having had the responsibility of MediaCom Denmark for 3 years.

            Chris Dancy
            Human Cyborg

              Biography

              Featured in Wired, Mashable, TechCrunch, the Wall Street Journal, and Businessweek. Interviewed by NPR, the BBC, and Fox News. Purveyor of TED talks. Subject of TED talks. And now headlined by Showtime’s Dark Net.

              Chris Dancy is touted as “the Most Connected Human on Earth,” and the world is watching those connections carefully. For 25 years, Dancy has served in leadership within the technology and healthcare industries, specializing in the intersection of the two. Chris entered the public dialog concerning digital health as the media started to focus on wearable technology. He earned his moniker by utilizing up to 700 sensors, devices, applications, and services to track, analyze, and optimize his life–from his calorie intake to his spiritual well-being. This quantification enables him to see the connections of otherwise invisible data, resulting in dramatic upgrades to his health, productivity, and quality of life.

              Sessions at NextM

              “Love and Time in Technology”

              Technology is seeping into every area of our lives. Privacy is a flimsy throwback to a bygone age. How are organizations today creating services for a world with two million apps? Take a look at how the interface for our personal experience has shifted from a command line through Windows, to browsers, applications, and wearables. This session explores the history of the user interface, software, and digital services and catapults audiences into 2030, when personalization drives experience and we download “habits” and “environments.”

              Jurjen de Wal
              Adform

              Biography

              Product Director Mobile Solutions & Emerging Channels at Adform

              Sessions at NextM

              “Global First – Programmatic Airport Advertising”

              Airmagine and Adform are pleased to announce that you can now buy digital out of home inventory across all screens in Copenhagen Airport programmatically. This exciting global first brings a new level of creative potential to Denmark’s DOOH inventory and illustrates the future of this exciting advertising opportunity. Inventory is available from 10 April.

              Hannes Sjoblad
              BioNyfiken

              Biography

              Hannes Sjoblad is founder of the Swedish biohackergroup BioNyfiken, which works to broaden public understanding of powerful new technologies. With an international business background, deep insights in emerging technology fields and an easy going style of communication, Hannes is a popular speaker and business advisor on tech trends, in particular relating to the impact of technology on our bodies.

              Sessions at NextM

              “The Connected Body”

              The age of cyborgs is no longer science fiction – we are living in the middle of it. Technology is not just transforming how we work and communicate, it is also increasingly transforming our bodies. Wearables, prosthetics and smart implants are rapidly developing and making us humans part of the internet of things, too.

              Birgitte Jöhncke
              Google

              Biography

              Birgitte is the Nordic Head of Media buying Solutions for DoubleClick at Google where she assist brand and agencies in leveraging the DoubleClick technology stack through data driven full funnel marketing in a digital first environment. Prior to joining Google Birgitte started up the Danish entity of Specific Media (Now Viant) responsible for creating, expanding and scaling the business latest across the Nordic region as VP. Birgitte has 20 year experience working with digital marketing across Europe and spend 10 years with Yahoo! helping marketeers expand their digital footprint through digital marketing. She holds a master of science in International Marketing from Odense University and an MBA from Darwin University in Australia Birgitte has a great passion for startup culture and demystifying digital marketing, making it understandable and useful for marketeers to assist and implement their strategy to success.

              Sessions at NextM

              “Maximize the effect of Programmatic through data & creative”

              Google is going to give their view on how Nordic advertisers can take Programmatic to the next level with the use of data and better creatives. The Nordics are on the right way but there is still a lot to do.

              Ida Løfberg
              Airmagine

              Biography

              Sales Manager at Airmagine

              Sessions at NextM

              “Global First – Programmatic Airport Advertising”

              Airmagine and Adform are pleased to announce that you can now buy digital out of home inventory across all screens in Copenhagen Airport programmatically. This exciting global first brings a new level of creative potential to Denmark’s DOOH inventory and illustrates the future of this exciting advertising opportunity. Inventory is available from 10 April.

              Jowan Österlund
              Bodyhacker

              Biography

              Jowan is a forefront groundbreaker in the field of bodyhacking and human digitising. With the ambitious vision to fully make the wallets and keychains abundant and turning our everyday interaction with our digital surroundings from analog to digital his road ahead is definitely an interesting one.

              Sessions at NextM

              “The Connected Body”

              The age of cyborgs is no longer science fiction – we are living in the middle of it. Technology is not just transforming how we work and communicate, it is also increasingly transforming our bodies. Wearables, prosthetics and smart implants are rapidly developing and making us humans part of the internet of things, too. With most digital implants made in the world you are in safe hands!

              Christan Adel Michael
              MATE.bike

              Biography

              Christan and are one of the founders of Mate Bike International. Christian’s passion for technology started up MATE.BIKE project. He is on a mission to bring more people on a bike again, and change the perception of ebikes with their electric, foldable and cool MATE bike.

              Sessions at NextM

              “How to MATE passion with crowdfunding – and raise millions”

              Follow the trail! MATE.BIKE launched in August 2016 and became the most successful crowdfunding campaign in Denmark/Scandinavia with + 4 mio USD, over 4000 backers from 70+ countries, and with 5000 bikes already in production. The founders and siblings Julie K. Carton and Christian A. Michael will tell their story and share tips on how passion for entrepreneurship, combined with a super cool product, can raise millions on crowdfunding.

              Julie Kronstrøm
              MATE.bike

              Biography

              Julie and are one of the founders of Mate Bike International. Julie’s enthusiasm for biking, combined with Christian’s (the other founder) passion for technology made the perfect match to start up MATE.BIKE project. Together, they are on a mission to bring more people on a bike again, and change the perception of ebikes with their electric, foldable and cool MATE bike.

              Sessions at NextM

              “How to MATE passion with crowdfunding – and raise millions”

              Follow the trail! MATE.BIKE launched in August 2016 and became the most successful crowdfunding campaign in Denmark/Scandinavia with + 4 mio USD, over 4000 backers from 70+ countries, and with 5000 bikes already in production. The founders and siblings Julie K. Carton and Christian A. Michael will tell their story and share tips on how passion for entrepreneurship, combined with a super cool product, can raise millions on crowdfunding.

              Mats Horn
              Tinitell

                Biography

                Mats Horn, a Swedish/American entrepreneur and founder of Tinitell, is looking at redefining the HW/SW ecosystem with simple and creative solutions. He is an architect, “southern boy”, and free spirit in search of the perfect consumer tech product. After he graduated from Brown University, Mats moved back to Sweden. In 2013 he pulled together a team of telecom experts, designers, engineers and marketing professionals to form Tinitell.

                Sessions at NextM

                “Launching consumer hardware like a start-up”

                It’s called hardware because it’s hard. From having an idea on paper to industrial design, prototyping, running a Kickstarter campaign, finding production partners in Asia, approving an MVP, dealing with Chinese New Year and getting a product ready to launch, Mats Horn shares the true and untold story of hardware startups and Tinitell.

                Stefan Kehl
                AppNexus

                Biography

                Stefan Kehl is Market Director for Denmark and Norway in AppNexus’ Supply Evangelism Team, which represents Microsoft’s 100% programmatic inventory on MSN, Skype, Outlook.com and Windows. Stefan’s main responsibility is to identify and increase demand in the Danish and Norwegian markets, as well as to educate and consult around programmatic buying strategies.

                Stefan has a background as a management consultant from Capgemini Consulting and has also five years of experience from Microsoft Advertising, both as Nordic Monetization Manager and Programmatic Manager responsible for Microsoft’s Ad Exchange in Norway.

                He has a Masters in International Business Administration from Copenhagen Business School with a specialization in strategy and marketing.

                Sessions at NextM

                “Data Driven Marketing: the Programmable Future is Here”

                In this session, Stefan Kehl will explore the new era of a programmable marketing and showcase how buyers can achieve competitive advantage in this world of hyper-personalization and customization.

                Thomas Munk Rasmussen
                Bech-Bruun

                Biography

                Thomas Munk Rasmussen advises Danish and international businesses on marketing law, personal data law, enforcement of intellectual property rights, ecommerce and trademarks. He also provides advice on matters within IT law, including Internet infringement and conclusion of contracts on the customer and supplier side.

                For a number of years, Thomas has held seminars and courses for businesses, organisations and public authorities. Furthermore, he has as an associate professor taught IT and personal data law at the University of Copenhagen where he has also been a tutor in the property law class.

                Sessions at NextM

                “Hvad betyder de nye persondataregler for din forretning?”

                Christiane Schaumburg-Müller
                ChriChri

                  Biography

                  Christiane Schaumburg-Müller is one of the biggest influencers in Denmark. She is an actress, TV host, publisher and the founder and business owner of www.chrichri.dk.

                  Sessions at NextM

                  “From Influencer to succesful business owner”

                  An introduction to how one of Denmark’s biggest influencers, Christiane Schaumburg-Müller, used her own personal brand to establish online univers www.chrichri.dk, ChriChri Magazine and ChriChri TV : A successful and innovative entrepreneurial project.

                  Kristian Dyhr Toft
                  Data Intelligence

                  Biography

                  Kristian har arbejdet i forskellige funktioner i GroupM siden 2007. Først som client director, derefter som research director og efterfølgende i GroupMs specialistenhed indenfor performancemåling af medie- og marketingaktiviteter.

                  Sessions at NextM

                  “Måling af marketing performance i en multichannel verden”

                  I en verden hvor der fokuseres rigtig meget på den digitale udvikling og de digitale annonceringsmuligheder, kan det være svært at danne sig et holistisk billede af hvad der faktisk virker for den enkelte annoncør. I Data Intelligence og GroupM arbejder vi med flere forskellige tilgange til en multi- eller omnichannel måling af virksomhedens marketing performance. Baseret på mange års studier vil oplægget give et indblik metoderne samt nogle grundlæggende resultater. Det viser blandt andet, at der fortsat er relativt meget effekt at hente i de traditionelle offline kanaler.

                  Ashu Mathura
                  Adform

                  Biography

                  Ashu Mathura has more than 25 years of experience in the digital media industry, having built businesses and launched products on every platform. Today he is the Product Director Audience Base/DMP at Adform, Europe’s leading full stack advertising technology platform. He joined Adform in March 2016, coming from the SSP provider MADS, which he founded. Over the years, Ashu Mathura has been at the forefront of mobile gaming (2002), mobile advertising (2006), programmatic (2013) and native advertising (2014). Some have been huge successes; some have been incredible rides; some have been necessary “learning experiences”. Through it all, whether as a CEO, founder, executive, advisor, coach, or investor, he has remained a tireless professional with a passionate desire to work with positive, creative, entrepreneurial and driven people as well as state of the art technology.

                  Sessions at NextM

                  “Audience – First Best Practices for Advertisers”

                  Learnings and examples on building, extending, understanding and activating audiences for advertisers

                  Alexis Logothetis
                  Clear Channel

                  Biography

                  Seventeen years of experience within the media industry. Nine years at Clear Channel whereas the past two years focusing on our Scandinavian portfolio. In Sweden and Denmark I have been involved in launching the first digital networks and are now involved in shaping our digital Norwegian offer. I truly love and are passionate about Digital out of home and love to be a pioneer.

                  Sessions at NextM

                  “The future of Digital Out Of Home”

                  Digital Out Of Home is growing rapidly and helps advertisers in a sense no other media has done before.

                  Jenny Hermanson
                  Spotify

                  Biography

                  In the role of Managing Director Jenny is responsible for the Nordic business, including everything from user growth, business development to brand positioning. Jenny is a strong and visionary leader with a true passion for business. She holds her team and colleagues close to her heart. Jenny is driven by how to evolve businesses through the best combination of long term strategy, operations, the human touch and creativeness. She is constantly challenging the world around her and is always striving for new successes for the business. She has built a team.

                  Sessions at NextM

                  “Reinventing entertainment for a global community”

                  We live in a global community where content consumption barely has any borders, in particular when it comes to entertainment. Consumers are more selective of what content they consume today, demanding companies to serve them according their own, personal terms. That’s where data combined with human involvement becomes important in the music landscape, being culturally and contextually relevant in any action taken – showing the weight of innovation and constant development.

                  Holly Cummins
                  IBM

                  Biography

                  Holly Cummins is the technical lead of IBM’s London Bluemix Garage. As part of the Bluemix Garage’s team of innovators and disruptors, she has helped a blind man run marathons with only a phone to assist, taught a computer to hold sensible conversations about holidays, and thrown an application server around a room. Holly is a co-author of Enterprise OSGi in Action and a JavaOne rock star. She has spoken at many events including QCon, Devoxx, JavaZone, JFokus, Øredev, JAX, GeeCon, and the Great Indian Developer Summit.

                  Sessions at NextM

                  “Innovation Stories From The Bluemix Garage “

                  Everyone’s talking about innovation, but how do you know if you’re actually doing it? What are the ingredients for successful innovation? In this talk, Holly will describe how the right combination of people, place, practices, and platform can lead to some pretty impressive outcomes. She’ll also answer questions, such as ‘what happens when we think about our user first?’, ‘is there an app for that?’, ’can a computer really tell dog breeds apart?,’ how can I tell if my idea is great or terrible?’, ’how long does it take to build a minimum viable product?’, and ‘can I have a Garage too?’.

                  Antony Gibson
                  Tealium

                  Biography

                  An expert in customer relations, Antony Gibson is Partner & Alliances Manager EMEA at Tealium, the leading platform in real-time customer data solutions and enterprise tag management. With over 20 years’ experience in the security and martech industries, including 10 years working in the Nordic market, Antony has held senior positions at several leading software solution businesses, including Sophos and Localz. His roles have encompassed product development, solutions consulting, new business development, and channel strategy. In his role at Tealium, Antony is responsible for building and maintaining strategic relationships with agency and technology partners in the Nordics, UK, and Benelux. He is a regular speaker and can often be found sharing his knowledge and insights at Tealium’s renowned events across Europe.

                  Sessions at NextM

                  “Six Steps to Future-Proof your Marketing and Customer Experience”

                  Listen to your audience whilst embracing data, technology, flexibility, relevance, innovation and skills. In this session we’ll share six fundamental steps you can apply to your business to future-proof your marketing and customer experience.

                  Kresten Bach Søndergaard
                  GroupM

                  Biography

                  Kresten Bach Søndergaard heads up GroupM’s initiatives in developing marketing leading solutions based on data and automation. Integrating technology platforms, data sources, machine learning and real time decisioning is changing the creative brief for what, when, how and where to deliver your next tailored message. Kresten holds a master’s degree in communications and has worked at the intersection of content and technology throughout his career, developing integrated communication experiences across channels for more years than he likes to count.

                  As co-author on the first book on cross-channel communication in Denmark and part of the pioneering team at Danish Broadcasting he played a major part in developing targeted broadcast programming for distinct audiences and delivering relevant content across multiple channels, long before the term omnichannel came into fashion.

                  Sessions at NextM

                  “From Digital to Artificial Intelligence. Orchestrating omnichannel experiences”

                  A hands on presentation on how GroupM thinks, structure and deliver on integrated communication across channels and touchpoints. How do you include offline in your Consumer Journey, and where do we use machine learning and AI to improve the Consumer Experience? And how do we get all this stuff to play together?

                  Peter Ottesen
                  m/SIX

                  Biography

                  Peter Ottesen is CEO of Mediabroker/mSIX, and has app. 25 years experience within the media and marketing business. He has experienced many periods and transitions of the business and has been adviser for a wide range of clients. He founded Mediabroker 15 yrs ago – and will now start a new journey with the team by starting mSIX in Denmark. He is very passionate about working with data in order to understand in depth the clients of his clients.

                  Sessions at NextM

                  “Persona marketing: Are you a Power Woman or a Young male testosterone?”

                  Come and hear which 6 types you meet at nextm.
                  Get a practical and straight talking understanding of what Audience data/planning is all about. We have tagged todays Audience at nextm 2017 and transformed the data of YOU and other into 6 distinct types (personas). At the same time you will learn what is now and what will be next whwn we talk about Audience data.

                  TwentyThree
                  Experience it in Tech Garden

                  About

                  Get results with video

                  Take control of your video marketing funnel. On inbound, social media, search and beyond. With realtime audience conversion, integrated into your marketing stack.

                  Biohax
                  Experience it in Tech Garden

                  About

                  TURNING THE INTERNET OF THINGS INTO THE INTERNET OF US!

                  MATE.bike
                  Experience it in Tech Garden

                  About

                  MATE is more than just a bike. It’s your new everyday companion for better, easier, faster and funnier personal transportation.

                  MATE’s 3-step fold system makes it easy to take MATE with you wherever you go. Simply fold the frame and the stem and adjust the seat post – done! When it’s time to go, just grab the handy carry handle and take your MATE with you.

                  Hololens
                  Experience it in Tech Garden

                  About

                  Microsoft HoloLens is the first self-contained, holographic computer, enabling you to engage with your digital content and interact with holograms in the world around you. Specialized components—like multiple sensors, advanced optics, and a custom holographic processing unit—enable us to go beyond the screen.

                  Daydream
                  Experience it in Tech Garden

                  About

                  Daydream takes you on incredible adventures in virtual reality. Get ready to immerse yourself in all the things you love. The Daydream View headset is made with lightweight fabric, inspired by what you wear. Paired with a controller, both are designed to be easy and intuitive.

                  Oculus Rift Touch
                  Experience it in Tech Garden

                  About

                  Rift is unlike anything you’ve ever experienced. Whether you’re stepping into your favorite game, watching an immersive VR movie, jumping to a destination on the other side of the world, or just spending time with friends in VR, you’ll feel like you’re really there.

                  From the moment you pick up Rift, you’ll feel and see the attention to detail that went into its design and construction. Customizable, comfortable, adaptable, and beautiful, Rift is technology and design as remarkable as the experiences it enables.

                  Tilt Brush
                  Experience it in Tech Garden

                  About

                  Tilt Brush lets you paint in 3D space with virtual reality. Your room is your canvas. Your palette is your imagination. The possibilities are endless. Paint life-size three-dimensional brush strokes, stars, light, and even fire. Experience painting as you have never before.

                  Tinitell
                  Experience it in Tech Garden

                  About

                  Your Kid’s First Mobile Phone! Tinitell is a wearable mobile phone for kids, GPS enabled. It’s super simple, fun and durable. It comes with its own admin app. You are always able to locate your Tinitell. Every Tinitell comes with a GPS and it’s easily tracked on a map in the Tinitell app.

                  Rokoko
                  Experience it in Tech Garden

                  About

                  An entire motion capture studio in one wireless body suit, enabling any user to capture the physical world with precision and ease. To make an intuitive, accessible, and mobile body interface that enables physical virtual presence.

                  Blondage
                  Music on Main Stage

                  An electronic pop-duo from Copenhagen.

                  Chiptunes
                  Experience it in Tech Garden

                  About

                  Original music composed and performed on two Gameboy Classics – old technology that adds motivational musical obstructions in a world where the computer’s endless offerings of virtual possibilities may seem frozen in all its boundlessness. Through portable 4bit Sound Machines flows a swagger restlessness, an eternal faith in the perfect pop song and a carefree playfulness. A good pop song, sick beats and a great deal of Sportslørdag.

                  Program

                  NextM gives you access to keynote speakers on our main stage and numerous speakers on our breakout stages. Between each presentation, you will be able to connect with all our NextM partners in the Tech Garden and get hands-on experiences with some of the latest technologies.

                  Venue

                  LOCATION

                  Terminalerne

                  Oceankaj 4 & 6

                  2150, Nordhavn

                  Copenhagen, Denmark

                  OPENING HOURS

                  April 5th: 07:45 – 18:30

                  April 6th: 07:45 – 16:00

                  PARKING

                  Free parking

                  Partners

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