Helsinki

Helsinki March 21-22, 2018

NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to original concepts. We set the stage for GroupM agencies, clients and media partners to amplify innovative ideas, identify opportunities and continue the conversation as it relates to their brand and business.

 

Speakers

  • All
  • #Finland
  • Bas Lansdorp
    Bas Lansdorp
    Mars One
  • Sophie Hackford
    Sophie Hackford
    Futurist
  • Kodi Foster
    Kodi Foster
    Data Strategist
  • Dr. Kate Stone
    Dr. Kate Stone
    Inventor & PhD
  • Rebecca Fiebrink
    Rebecca Fiebrink
    Machine Learning Developer
  • Aral Balkan
    Aral Balkan
    Cyborg Rights Activist
  • Cadi Jones
    Cadi Jones
    Commercial Innovation Director
  • Anders Eugensson
    Anders Eugensson
    Volvo Car Corporation
  • David Nelson
    David Nelson
    COO at Thirdpresence
  • David Rozac
    David Rozac
    Celtra (presented by Alma Media)
  • NextM Tech Garden
    NextM Tech Garden
    Interact with innovative tech
Bas Lansdorp
Mars One

    Biography

    Bas Lansdorp is a born entrepreneur with a passion for ambitious projects. He is co-founder & CEO of Mars One, the Dutch foundation that aims to land the first humans on Mars in 2032, expected to never return to earth. Mars One has a renowned advisory board including a former NASA Chief Technologist, an astronaut, and a physics Nobel prize laureate, and since the launch of the foundation in 2011, US$ 1 million has been raised. From the first selection round, up to 24 astronaut candidates will soon start their training. Major parts of the selection process, training and mission will be televised to fund the venture. Previously, Lansdorp worked on his PhD in mechanical engineering before starting a successful wind energy company and finally moving onto space exploration.

    Sessions at NextM

    “Land the first humans on Mars in 2032, expected to never return to earth”

    In his talk, Bas Lansdorp will discuss the why of Mars exploration and the how: Mars One’s mission is feasible because it is a mission of permanent settlement, there is no return trip. He will also explain the business model for a manned mission to Mars and the complexities of finding a crew of four that can actually leave their friends, family and planet behind for their ultimate dream: settling on Mars.

    Sophie Hackford
    Futurist

      Biography

      Sophie Hackford is a futurist whose research entails meeting weirdos and troublemakers in off-the-beaten-track labs, maker spaces, garages around the globe – Shenzhen, Seoul, Detroit, Frankfurt, Kuwait, Mumbai etc. This follows a career building businesses for WIRED magazine, for Singularity University, and herding academics in a futures research group at Oxford University. As part of her research, she consults for FTSE500 companies on understanding the explosive new technologies defining the new economy.

      Session at NextM

      “The boundary between man and machine is blurry”

      A fast-paced overview of the explosive technologies that are shaping the future consumer. From encoding movies in DNA to pixellating the planet, from virtual universes to prosthetic intelligence, Sophie will explore how our relationship with the ‘machines’ is becoming weirder and more complex. Sophie will ask big questions about overcoming the ethical, trust and bias issues in our black-box society, so we can make the most of these extraordinary breakthroughs.

      Kodi Foster
      Data Strategist

        Biography

        Kodi Foster is the Senior Vice President of Data Strategy at Viacom. Kodi will lead the development of data-centric strategies, and products for multi-channel integrated marketing, measurement and valuation, in partnership with the Viacom Velocity, Nickelodeon, and BET teams.

        Prior to joining Viacom, Kodi served as Head of Brand Initiatives at Outbrain since 2010. He has been at the forefront of the Content Marketing revolution, working with brands and agencies to transform their organizations through content and technologies that delight audiences across screens and platforms. Before joining Outbrain, Kodi was Vice President of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. Kodi is also a Principal Investor at NextGen Venture Partners a network driven venture firm, and a frequent speaker sharing his thoughts on the intersection of media, and emerging technology.

        Sessions at NextM

        “Using Data for Branded Content in a World of Distorted Realities”

        With the proliferation of algorithms as the proxy between people & content, content creators & marketers must now design & target the machines to reach an audience. If the “machines” are surfacing content based on audience responses to either biases, or fake news, what does this mean for how we need to analyze the data to understand these audiences so that we can effectively engage them? When humanity’s collective understanding and perception of reality is fragmenting exponentially, how do we normalize our design & targeting models to factor in this variance of what is real & what isn’t?

        Dr. Kate Stone
        Inventor & PhD

          Biography

          With a degree in Electronics and a PhD in Physics from Cambridge University; Dr Kate Stone founded the award winning lab Novalia to explore the space where traditional print & conventional electronics converge. Dr Kate wants to infuse our current analogue world with electronics so that everything looks like it always has, except that it can come alive through interaction. Imagine a world where a teenager’s bedroom poster comes to life with the launch of a new album, or an LP that enables you to DJ from the actual record sleeve itself, or a notebook that plays musical notes? This is the world Dr Kate is creating – by adding ‘digital soul’ to everyday flat surfaces that we take for granted, she is changing the world as we know it. Using her patented interactive print, Dr Kate is adding interactivity & capacitive touch to everything from hats and mandalas through to packaging and books – connecting them to the internet.

          Sessions at NextM

          “Print as the next digital frontier”

          By combining conductive ink and conventional electronics we give digital souls to the things around us in the form of touch, connectivity and data capture. Posters that talk or remix music, POS that gives instant feedback to the brand and the customer, brochures that connect to a smart phone, experiential installations in the street, digital experiences in physical forms.

          Rebecca Fiebrink
          Machine Learning Developer

            Biography

            Dr. Rebecca Fiebrink is a Lecturer at Goldsmiths, University of London. In her research, she designs new ways for humans to interact with computers in creative practice. She is the developer of the Wekinator software for interactive machine learning, which has been downloaded over 7500 times, and she is the designer of the world’s first MOOC (massively open online course) about machine learning for creative practitioners. She has worked with companies including Microsoft Research, Reactable, ROLI, Sun Microsystems, Imagine Research, and Smule, where she helped to build the #1 iTunes app “I am T-Pain.” She holds a PhD in Computer Science from Princeton University. Prior to moving to Goldsmiths, she was an Assistant Professor at Princeton University, where she co-directed the Princeton Laptop Orchestra.

            Session at NextM

            “Machine Learning as Design Tool”

            Rebecca will show how machine learning can be used as a creative tool. By modelling data that captures how we move, play, and make art and music, machine learning algorithms can help computers understand these very human activities. Furthermore, by making these algorithms useful—and controllable—by artists and designers, we can augment human capabilities and enable people to realise new creative visions. This talk will include live demonstrations of machine learning used to make new musical instruments and interactive art.

            Aral Balkan
            Cyborg Rights Activist

              Biography

              Aral is a cyborg rights activist. He’s one-third of Ind.ie, a tiny two-person-and-one-husky social enterprise working for social justice in the digital age. Aral is the author of the web privacy tool Better and the Ethical Design Manifesto.

              Sessions at NextM

              “The Cyborg Revolution”

              The year is 2018. Donald Trump is president of the United States. 8 men hold half of the world’s wealth. Between them, they preside over a digital panopticon that enslaves and farms the world’s population. It is time to understand that human rights are cyborg rights and deserve constitutional protection. It is time to rise up, reclaim our rights, and start paving the path forward toward a more egalitarian and sustainable future, starting in Europe by reclaiming individual sovereignty and nurturing a healthy, decentralised, digital commons.

              Cadi Jones
              Commercial Innovation Director

                Biography

                Cadi Jones is Commercial Innovation Director for Clear Channel Outdoor’s international division (CCI), and is primarily responsible for defining its international programmatic strategy and deployment – a key initiative in the company’s technology-led digital transformation strategy. Cadi joined Clear Channel in 2016, bringing over 10 years’ experience in digital media to the role, including eight specifically focused on programmatic solutions. As well as implementing and driving the commercial strategy, Cadi is part of a cross-functional, multi-market team responsible for delivering Clear Channel’s international programmatic offering across its European markets. CCI’s ambitious programmatic roadmap has so far has seen the launch of the first out-of-home programmatic buying tool with a guaranteed offer in Europe, which went live in Belgium in January 2017, with brands including Mercedes and Unilever amongst the first advertisers; and confirmation that the UK will be the next market to offer programmatic buying capabilities. Cadi is also a supporter for diversity and women in the media, mentors up and coming female talent in the industry.

                Session at NextM

                “To be announced”

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                Anders Eugensson
                Volvo Car Corporation

                  Biography

                  Anders Eugensson received his Master Degree in Civil Engineering from Chalmers University of Technology, Gothenburg, Sweden and Imperial College, London, England in 1978. After working as a designer on various structural design projects he joined Volvo in 1984. Between 1984 and 1987 he was part of the team that worked on the structural crashworthiness design of the Volvo 850. For a number of years he was then the manager for the legal requirements dept. and joined the Volvo Safety Centre in 1998 working on strategic issues as well as interacting with governments and policymakers. Since the beginning of 2003 he is the Director of Governmental Affairs within Volvo Car Corporation. In this role he is part of the cross-functional team responsible for defining the long-term Volvo Cars safety strategies. In 2013 he received the National Highway Traffic Safety Administration’s US Government Special Award of Appreciation.

                  Session at NextM

                  “Autonomous Driven Vehicles – For Future Mobility”

                  The development of motor vehicles for the future is expected, for the coming decades, to follow three main tracks, connectivity, electrification and autonomous (self-driving) vehicles.

                  David Nelson
                  COO at Thirdpresence

                    Biography

                    David Nelson has more than 20 years experience in digital media. He is a seasoned entrepreneurial executive relishing the opportunity new technology provides to innovate and solve customer challenges. Joining Thirdpresence in 2017 David previously held senior roles within Product and Operations for Rocketfuel & Orange. He is responsible for ensuring we continue to deliver world class customer service & product evolution.

                    Session at NextM

                    Session summary, coming soon!

                    David Rozac
                    Celtra (presented by Alma Media)

                      Biography

                      David Rozac is passionate about mobile first creative and has been working in the advertising space for 15 years. First at a creative digital agency, then at Google and now as Director of Product at Celtra, a creative management platform for digital advertising. He works to uncover what makes good advertising and currently focuses on various types of brand effectiveness studies for companies like Unilever, L’Oréal and Uber.

                      Session at NextM

                      Session summary, coming soon!

                      NextM Tech Garden
                      Interact with innovative tech

                        In our NextM tech garden you can try the latest tech first-hand. Expect to be wowed! More info will come.

                        Program

                        NextM 2018

                        € 499
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                          Access to NextM 2018 conference

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                          Inspiring program with top global speakers

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                          Access to Tech Garden area

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                          Food and drinks are included

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                        March 21-22 2018, Helsinki

                        Tickets

                        In a world of rapid technological advancement and consumer changes, our role is to anticipate disruption, create opportunities and produce maximum value. NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to original concepts.

                        To secure your spot at NextM, please click on Get Ticket. When your order is completed, you will receive a ticket in your mail which you will be asked to show at the entrance.

                        If you have received a NextM voucher code, choose Enter Promotional Code once you are in the ticket system.

                        Venue

                        LOCATION

                        Telakka

                        Henry Fordin katu 6

                        00150 Helsinki

                        Finland

                        OPENING HOURS

                        March 21st: 08:30 – 17:00

                        March 22nd: 09:00 – 14:00

                        Main Partner

                        Premium Partner

                        Sponsor

                        NextM in Social Media

                        Watch the keynote speaker presentations of NextM 2017