Helsinki

Helsinki

NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents. We set the stage for GroupM agencies, clients and media partners to amplify innovative thinking, identify opportunities and continue the conversation as it relates to their brand and business.

Speakers

  • All
  • #Finland
  • Chris Dancy
    Chris Dancy
    World's Most Connected Person
  • Rob Norman
    Rob Norman
    GroupM
  • Stefan Lameire
    Stefan Lameire
    Clear Channel
  • David Shing
    David Shing
    AOL
  • Andrea van Scheltinga
    Andrea van Scheltinga
    Google
  • Harry Davies
    Harry Davies
    Google
  • Pascal Finette
    Pascal Finette
    Singularity University
  • Mikko Hyppönen
    Mikko Hyppönen
    F-Secure Oyj
  • Birgitte Jöhncke
    Birgitte Jöhncke
    Google
  • Clément Frey
    Clément Frey
    Celtra London
  • Antti Maki
    Antti Maki
    GroupM
  • Rikard Bildsten
    Rikard Bildsten
    Appnexus
  • Jakob Stigler
    Jakob Stigler
    AOL
  • Veronica Lindholm
    Veronica Lindholm
    Finnkino
  • Jowan Österlund
    Jowan Österlund
    Bodyhacker
  • Hannes Sjoblad
    Hannes Sjoblad
    BioNyfiken
  • Lassi Tolonen
    Lassi Tolonen
    Clear Channel
  • Archie Wilkinson
    Archie Wilkinson
    Pavegen
  • Sebastian Busse
    Sebastian Busse
    Smartclip
  • Richard Lloyd
    Richard Lloyd
    Maxus Global
Chris Dancy
World's Most Connected Person

    Biography

    Featured in Wired, Mashable, TechCrunch, the Wall Street Journal, and Businessweek. Interviewed by NPR, the BBC, and Fox News. Purveyor of TED talks. Subject of TED talks. And now headlined by Showtime’s Dark Net.

    Chris Dancy is touted as “the Most Connected Human on Earth,” and the world is watching those connections carefully. For 25 years, Dancy has served in leadership within the technology and healthcare industries, specializing in the intersection of the two. Chris entered the public dialog concerning digital health as the media started to focus on wearable technology. He earned his moniker by utilizing up to 700 sensors, devices, applications, and services to track, analyze, and optimize his life–from his calorie intake to his spiritual well-being. This quantification enables him to see the connections of otherwise invisible data, resulting in dramatic upgrades to his health, productivity, and quality of life.

    Sessions at NextM

    “WHAT HAPPENS WHEN THE INTERNET DISAPPEARS?”

    Creating services after apps and interface disappear.

    Technology is seeping into every area of our lives. Privacy is a flimsy throwback to a bygone age. How are organizations today creating services for a world with two million apps? Take a look at how the interface for our personal experience has shifted from a command line through Windows, to browsers, applications, and wearables. This session explores the history of the user interface, software, and digital services and catapults audiences into 2030, when personalization drives experience and we download “habits” and “environments.”

    Rob Norman
    GroupM

    Biography

    Rob is Global Chief Digital Officer of GroupM, a Director of WPP Digital and BBC Global News. In addition, Rob is a Governor of The Center for the Digital Future at USC and a member of the Facebook Client Council.
    Rob’s job is to lead the Group’s understanding of the disruptors and the disrupted and promote scalable innovation for clients. Rob has a large footprint including over 150,000 followers on LinkedIn, a platform which he uses to promote the integrity of digital marketplaces as a mechanism to ensure the industry knows what GroupM and its clients expect from the vendor community.

    Rob is widely published and works with a wide portfolio of our clients from Chanel to Unilever, Nestle, NBC Universal and many more. A 30-year veteran, Rob’s personal goal is to remain relevant and to use the experience of the old and combine it with knowledge of the new to create value for clients. Rob lives in Connecticut and is beloved by the airline industry for his carbon footprint.

    Sessions at NextM

    “TBD”

    Details will come soon

    Stefan Lameire
    Clear Channel

    Biography

    Stefan Lameire is Chief Customer & Revenue Officer for Clear Channel Outdoor’s international division – CCI – with responsibility for overseeing all sales, marketing and digital activities across the business’ 17 European markets.

    He joined Clear Channel in 2010 as General Manager for Clear Channel Belgium, where he successfully led a business-wide transformation, including a complete overhaul of the sales strategy and launching a market first digital out-of-home offering. Stefan joined CCI to take on a European leadership role in 2014. During 2016, he combined his international responsibilities with the role of Interim CEO for the Swiss business. He remains Chairman of Clear Channel Switzerland.

    Stefan began his career at Unilever Belgium where he was able to bring his customer-focus vision to life in several marketing and sales functions. He then joined the Belgian media industry where he further developed his commercial skills, first heading the sales house of the leading Flemish TV-channels, before later doing the same for the public TV and radio-channels in the country’s French-speaking area. Besides media, Stefan is also very passionate about urban development and sociology.

    A native Belgian, Stefan divides his time between Clear Channel’s London and Brussels offices. He is also a member of CCI’s Executive Leadership Committee.

    Sessions at NextM

    “The Future of Media, Out-of-Home.”

    Driven by a perfect storm of social and consumer trends, fuelled by technology, enriched with data, and amplified by the creative engagement possibilities of digital out-of-home, the oldest medium has been transformed into a truly digital medium. With the right content and the right context, it is a perfect conversation starter and it follows the consumer journey from home into the shops.

    David Shing
    AOL

      Biography

      David Shing is AOL’s Digital Prophet. He works across the globe to identify new opportunities for the business and assist in building the external profile of AOL. He regularly speaks, discussing the latest marketing trends and providing his insight on the evolving digital landscape and where he believes it is headed in the future. By night he is an accidental singer-songwriter. 

      Sessions at NextM

      “Innovation is out, invention is in”

      We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more.

      Join Shingy, AOL’s Digital Prophet, as he presents his future view of how this impacts consumer behavior and how we can get the most out of it.

      Andrea van Scheltinga
      Google

        Biography

        Andrea is a Product Manager at Google. Based in Zürich, she works on the company’s latest product — the Google Assistant, which has introduced a new way for users to engage with Google in conversation. She joined the company in 2015 as a Product Manager on the Flights Team. At the time, she worked primarily on growing the product and on launching in new countries. Andrea studied Applied Mathematics with a focus on Computer Science at Harvard University.

        Sessions at NextM

        “Marketing in the age of assistance”

        Profound advances in technology are creating a world where assistance will soon be all around us. Beyond our PCs and phones, we can soon get help in our homes, cars, wearables, and more. In this context, businesses need to hyper-relevant and helpful to their customers. This talk will cover the trends, technologies and opportunities for advertisers in this new world.

        Harry Davies
        Google

          Biography

          Harry started his career in account planning working on campaigns for the UK Government – convincing people to stop doing things that they enjoyed and start doing things they didn’t. He then moved to Google where he has had a range of roles working on marketing strategy. He then took a short holiday to work at Amazon, launching their self service ads products across Europe, but missed Google so much, he came back to lead Performance Advertising (search and stuff) across EMEA.

          Sessions at NextM

          “Marketing in the age of assistance”

          Profound advances in technology are creating a world where assistance will soon be all around us. Beyond our PCs and phones, we can soon get help in our homes, cars, wearables, and more. In this context, businesses need to hyper-relevant and helpful to their customers. This talk will cover the trends, technologies and opportunities for advertisers in this new world.

          Pascal Finette
          Singularity University

            Biography

            Pascal is the VP SU Labs, Entrepreneurship Chair and Global Evangelist at Singularity University. Prior he founded and invested into startups, led eBay’s Platform Solutions Group in Europe, launched a consulting firm, led Mozilla Labs, created Mozilla’s accelerator, headed up Mozilla’s Office of the Chair and invested into impact organizations globally at Google.org.

            Sessions at NextM

            “Tomorrow Today: An Introduction to Exponentials”

            Pascal Finette takes you on a roller coaster ride to an exponential future where AI, robotics, synthetic biology, 3D printing and other technologies converge. Along the way, he shares the untold stories and insights of Silicon Valley’s most important technologists and previews the most influential technologies of the next 10 years. This whirlwind tour of the future will shift your thinking from linear to exponential and your mindset from scarcity to abundance —envisioning a future where humanity’s greatest challenges are overcome.

            Mikko Hyppönen
            F-Secure Oyj

              Biography

              Mikko Hypponen is a reverse engineer. He has written on his research for the New York Times, Wired and Scientific American and lectured at the universities of Oxford, Stanford and Cambridge. His TED Talk has been seen by 1,5 million people and translated to 40 languages. In 2003, City-lehti selected him as Kaupungin Paras Nörtti..

              Sessions at NextM

              “Cyber Arms Race”

              We are living in a world where cyber attacks have become the norm. New kinds of attackers appear, with new targets, new motivations and new methods. To understand and to fight the attacks, we need to understand who the attackers are. Security expert Mikko Hyppönen will look at the latest big hacking cases and reveal what really went on.

              Birgitte Jöhncke
              Google

              Biography

              Birgitte is the Nordic Head of Media buying Solutions for DoubleClick at Google where she assist brand and agencies in leveraging the DoubleClick technology stack through data driven full funnel marketing in a digital first environment. Prior to joining Google Birgitte started up the Danish entity of Specific Media (Now Viant) responsible for creating, expanding and scaling the business latest across the Nordic region as VP. Birgitte has 20 year experience working with digital marketing across Europe and spend 10 years with Yahoo! helping marketeers expand their digital footprint through digital marketing. She holds a master of science in International Marketing from Odense University and an MBA from Darwin University in Australia Birgitte has a great passion for startup culture and demystifying digital marketing, making it understandable and useful for marketeers to assist and implement their strategy to success.

              Sessions at NextM

              “Maximize the effect of Programmatic through data & creative”

              Google is going to give their view on how Nordic advertisers can take Programmatic to the next level with the use of data and better creatives. The Nordics are on the right way but there is still a lot to do.

              Clément Frey
              Celtra London

              Biography

              Director Media Partnerships EMEA.

              Sessions at NextM

              “The revolutionary new way of brand storytelling.”

              What makes consumers like and interact with advertisers content? Best practices and future avenues for digital marketing.

              Antti Maki
              GroupM

              Biography

              Digital marketing enthusiast with a focus on integrated marketing, e-commerce and analytics. Specialized in digital marketing, acquisition, direct response and strategic digital marketing with +12 years of industry experience in various positions working with brands including: Tech (Nokia, TIDAL), Travel (Tui Travel, DFDS), Finance (Aviva, The Automotive Association, Investec), NGOs (Plan UK, Greenpeace). Language proficiencies in Finnish, English, French and Swedish. Highly interested in strategic digital marketing (customer journey & conversion analysis, touch point planning, attribution modelling), optimization & analytics. Double M.Sc degree in digital marketing and international business.

              Rikard Bildsten
              Appnexus

              Biography

              Rikard is managing Sweden and Finland at AppNexus Supply evangelism team. One of his mission is to help Microsoft, as a publisher, with its 100% programmatically available inventory. He has +15 years’ experience in sales and marketing, in addition to a Master Degree in Commerce and a Bachelor degree in industrial engineering. Rikard has worked in various industries and marketing disciplines, but have spent the last 7 years in digital media. Before joining AppNexus, he headed up Microsoft advertising in Sweden as Country Manager, where he led the transformation to become a 100% programmatic business. He is passionate about technology and how it changes both business models and consumer behaviors.

              Sessions at NextM

              “Data Driven Marketing: the Programmable Future Is Here”

              In this session, Rikard Bildsten will explore the new era of a programmable marketing alongside Xaxis, and showcase how buyers s can achieve competitive advantage in this world of hyper-personalization and customization.

              Jakob Stigler
              AOL

              Biography

              Jakob Stigler is Managing Director of AOL Nordics and Be On it s’s end-to-end branded content syndication platform, where he leads the company’s operations across Denmark, Sweden, Norway and Finland. With over 15 years’ experience in a variety of technology, communications and digital advertising, Jakob joined the company as part of the GoViral team in 2009 which was subsequently acquired by AOL in 2011. He has led the Be On Nordics team since 2012.

              Sessions at NextM

              “Winning in Asia – How to approach Asian markets from the Nordics”

              The worlds largest economy is changing, and so is its digital culture. Asian consumers can no longer be won over by traditional pushy advertising or celebrity endorsement, they require content and conversations with brands. As Asia will increasingly become more dominant in shaping the digital future global companies must to adapt to what is very likely to be their new terms of attention. Hear about the Chinese and Japanese behavior with 12 platforms compared to a Western that is dominated by few platforms and the effects of cultural branding.

              Veronica Lindholm
              Finnkino

              Biography

              Veronica Lindholm was named CEO, Finnkino Group on May 1, 2015. She heads up the Finnkino cinema chain in Finland, and the Forum Cinemas chains in Estonia, Latvia and Lithuania. The group operates 24 multiplexes across the four countries. Prior to joining Finnkino, Lindholm was General Manager, Mondelez Finland Oy since 2013. She oversaw the Finnish business across all Mondelez categories, including biscuits, confectionery, coffee, hot beverages and cheese & grocery. The main brands in Finland include Domino, Fanipala, Jaffa, Tuc, Marabou, Milka, O’boy and Philadelphia.

              Sessions at NextM

              “Customer experience meets digitalization in the physical movie theater environment”

              Customer experience meets digitalization in the physical movie theater environment” Movie theaters have been around for the past 100 years despite disruptions such as the television, the video recorder and on-demand streaming services. How are theaters innovating to capitalize on digital marketing opportunities and to improve the customer experience through new technology.

              Jowan Österlund
              Bodyhacker

              Biography

              Jowan is a forefront groundbreaker in the field of bodyhacking and human digitising. With the ambitious vision to fully make the wallets and keychains abundant and turning our everyday interaction with our digital surroundings from analog to digital his road ahead is definitely an interesting one.

              Sessions at NextM

              “The Connected Body”

              The age of cyborgs is no longer science fiction – we are living in the middle of it. Technology is not just transforming how we work and communicate, it is also increasingly transforming our bodies. Wearables, prosthetics and smart implants are rapidly developing and making us humans part of the internet of things, too. With most digital implants made in the world you are in safe hands!

              Hannes Sjoblad
              BioNyfiken

              Biography

              Hannes Sjoblad is founder of the Swedish biohackergroup BioNyfiken, which works to broaden public understanding of powerful new technologies. With an international business background, deep insights in emerging technology fields and an easy going style of communication, Hannes is a popular speaker and business advisor on tech trends, in particular relating to the impact of technology on our bodies.

              Sessions at NextM

              “The Connected Body”

              The age of cyborgs is no longer science fiction – we are living in the middle of it. Technology is not just transforming how we work and communicate, it is also increasingly transforming our bodies. Wearables, prosthetics and smart implants are rapidly developing and making us humans part of the internet of things, too.

              Lassi Tolonen
              Clear Channel

              Biography

              Lassi Tolonen, Director, Product and Development Finland, has been involved in digital transformation in international and Finnish media landscape. Working in outdoor advertising area has given an opportunities to also change urban cities with innovations like large digital screens filled by social media generated ads, interactive wayfinding, city bikes and for example electric car charging stations funded by advertising.

              Sessions at NextM

              “The power of public promise – How advertising is changing urban cities.”

              Archie Wilkinson
              Pavegen

              Biography

              Archie has won the Innovation Award at a Google Start-Up Weekend in 2012 and presented the Pavegen technology at Event Tech Summit in Las Vegas, Cannes Lions Festival, Commonwealth Secretariat, won the Pepsi Max Challenge at Milennial 2020 and is part of the Unilever Foundry 50. Recently he has participated in Global Fututes Forum and is Studying at Cambridge University doing a Post-Graduate Diploma in Entrepreneurship.

              Sessions at NextM

              “The Internet of Beings: Connecting People and Things. “

              At Pavegen we have an idea called the Internet of Beings which is about connecting people and things. This embodies the physical, digital & human elements of your environment to reward individuals through an enhanced personalised experience. As we now move from an attention-based economy to a behaviour-based economy, technology will play a part beyond the initial activation or experiential stunt and live beyond to reward individuals for their behaviour while building brand advocacy.

              Sebastian Busse
              Smartclip

              Biography

              SEBASTIAN BUSSE – Director Addressable TV Supply

              Sebastian Busse heads the team for the development of Europe’s largest Addressable TV partner network at smartclip. His vision is to bring forward the world and means of TV advertising.

              The smartclip Addressable TV Platform, explicitly built for the TV industry, brings digital advertising and analytic solutions to linear TV and unlocks new potential for broadcasters and advertisers.

              With a proven track record in the area of Connected TV, Sebastian Busse offers deep knowledge of this young market segment. Previously, Mr. Busse built up the largest publisher network on Connected TV at smartclip. He implemented the integration of Philips Net TV, the first real Connected TV approach of a large CE-manufacturer, for monetization purposes. After that he had the responsibility for the launch of CTV portals for Loewe, Vestel and Astra HD+. Prior to smartclip, he worked in sales at IMG Media. He started his career at the digital agency Syzygy and argonauten.

              Sessions at NextM

              “Addressable TV”

              The Broadcast TV Advertising ecosystem is about to change rapidly and broadcasters feel the pressure of digital powerhouses who are striving to get their stake of the TV advertising dollars. Therefore, TV broadcasters are seeking for solutions to maintain their strong position within the media strategies of agencies and clients. The high numbers of TV’s connected to the internet in Europe’s living room enables broadcasters to make use of Addressable TV. Already today many broadcasters in Europe are making use of Addressable TV enabling the delivery of ad server based advertising into the broadcast TV stream. smartclip owns Europe’s largest Addressable TV platform servicing more than 25 broadcasters and will give an overview of Addressable TV advertising technology of today and the nearer future.

              Richard Lloyd
              Maxus Global

              Biography

              Richard is EMEA Chief Digital Officer for Maxus. Based in London, he and his team provide thought leadership, best practice support and specialist expertise to Maxus’s digital teams across the region.

              Prior to joining Maxus in June 2016, Richard led global product development for Xaxis’ proprietary flagship audience management platform, Turbine, a multi-million dollar big data solution providing market-leading real-time audience modelling and targeting capabilities. Turbine was instrumental to Xaxis’s recent success and has recently been incorporated into [m]Platform, GroupM’s new global programmatic data platform.

              Prior to Xaxis, Richard spent nearly 4 years at MEC, first joining as Head of Data & Technology, then becoming the Global Lead for Data & Technology Services. Before joining MEC, Richard held posts in a number of leading technology companies, such as Microsoft and Omniture.

              Session at NextM

              “Will today’s iPhone be tomorrow’s media planner?”

              We are on the verge of a new industrial revolution, 5 million jobs are set to disappear by 2020(WEF 2016) due to the rise in AI, smart robotics and big data. So what does that mean for us? Join Richard Lloyd, Maxus EMEA Chief Digital Officer as he explores:

              • The implications for media agencies and the people that work for them

              • What role our creativity has to play in combatting this threat

              • What the media agency of the future looks like

              Venue

              LOCATION

              Telakka

              Henry Fordin katu 6

              00150 Helsinki

              Finland

              OPENING HOURS

              March 8th: 08:00 – 17:00

              March 9th: 08:00 – 13:00

              PARKING

              Free parking

              Partners

              logo
              logo
              logo
              logo
              logo
              logo
              logo
              logo
              logo
              logo
              logo
              logo
              logo
              logo
              logo
              logo