Stockholm April 11-12, 2018
NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to original concepts. We set the stage for GroupM agencies, clients and media partners to amplify innovative ideas, identify opportunities and continue the conversation as it relates to their brand and business.
Chief Product Officer, Clear Channel Scandinavia
Sessions at NextM
The oldest medium reborn – how tech revolutionizes out-of-home advertising
Finn Wikander, Chief Product Officer at Clear Channel Scandinavia, will share his core beliefs about the future of out of home advertising, fueled by technology and data. The oldest medium on the planet, out-of-home (OOH), is suddenly the talk of the town and one of the fastest growing media across the world. Driven by a perfect storm of social and consumer trends and amplified by the creative possibilities of digital technology, OOH is uniquely positioned in today’s media landscape. Technology is definitely a key enabler – but what is really the problem we’re trying to solve? And, most importantly, how do we use technology to create true value for advertisers?
Johan Eriksson is part of Google Sweden’s management team where he leads all specialists in digitalization, from automation to analysis and UX. He is very engaged in the startup scene as an investor and advisor in healthcare, lifelong learning educational tech, logistics, retail and finance. Johan is also the founder of charity Pick 1 Thing. Last year Johan published his second book called “Marketing goes Digital”, and in 2016 he was nominated “Speaker of the year” in Sweden. Johan’s passion is inspiring people and organizations to increase their ambitions so we all can build a better world faster.
Session at NextM
Age of Assistance: Data Driven Transformation
A recent research from BCG has found that only 2% of business use the full potential of data-driven marketing. There are 3 steps that businesses can take: to be there, be valuable, and be quick. Be there and connect with customers wherever they are along the purchasing journey. Be quick, by reaching customers faster through automation. Be valuable, by knowing customers better through data and insights.
Charlotte is one of Mindshare Sweden’s rising stars, having recently finished the agency’s global leadership program. As Head of Business Planning, her role predominantly consists of strategy work with a focus on consumer insights. She is known to be an avid trend spotter and nowadays, it’s trends and brands with a cool purpose that get Charlotte extra excited.
With a degree in Fine Arts and with experience from public outdoors installations, a dance opera in the woods, motion graphics and graffiti knitting for cold public spaces Jenny Vinterqvist, Creative Curator, joined Mindshare’s vision towards a new era for constructive advertising.
Sessions at NextM
“Social purpose builds brand equity”
Lovely dreams and big ideas, a sustainable business or a beautiful garden – think about what your brand really wants to leave behind to the world. Because this is a fact: Brands that believe their duty is to do more than make a profit and have a purpose beyond financial gain grow three times faster. Also, people of today expect brands to improve their lives with products, services, ways of doing business or their advertising. Listen to Mindshare’s talk about a required stretch in thinking to grow businesses by doing good and to connect with both the head and the heart.
David Hillier is Global Creative Solutions Lead at Adform. David has previously worked in television, on publisher side and also helmed a start up. He now leads global creative solutions at Adform, implementing innovation, creative product steering and commercialisation of new product revenue streams. A passionate enthusiast of anything creative, David often likes to bring in external influences to subvert the nature of what is creatively possible.
Sessions at NextM
Storytelling in a changing digital world
Through dynamic ads and storytelling, brands can now truly have a relevant dialogue with users; harnessing full stack technology to inform, educate and appeal. In this presentation we’ll look at how to create unique story paths for differing user journeys using data, utilise the capabilities behind dynamic ads and understand how those capabilities can be applied to future ideas.
Access to NextM 2018 conference
Inspiring program with top global speakers
Access to Tech Garden area
Food and drinks are included
April 11-12 2018, Stockholm
In a world of rapid technological advancement and consumer changes, our role is to anticipate disruption, create opportunities and produce maximum value. NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to original concepts.
To secure your spot at NextM, please click on Get Ticket. When your order is completed, you will receive a ticket in your mail which you will be asked to show at the entrance.
If you have received a NextM voucher code, choose Enter Promotional Code once you are in the ticket system.
Torkel Knutssonsgatan 2
118 25 Stockholm
To be announced
April 11th: 08:00 – 19:00
April 12th: 08:00 – 15:00
To be announced