Stockholm

Stockholm

NextM is a forum to inspire new thinking, ignite conversation and deliver exposure to concepts, original thinking and unexpected change agents. We set the stage for GroupM agencies, clients and media partners to amplify innovative thinking, identify opportunities and continue the conversation as it relates to their brand and business.

Speakers

  • All
  • #Sweden
  • Zineb Ait Bahajji
    Zineb Ait Bahajji
    Google
  • Johan Eriksson
    Johan Eriksson
    Google
  • Leigh Thomas
    Leigh Thomas
    Facebook
  • Kodi Foster
    Kodi Foster
    Viacom
  • Dr. Kate Stone
    Dr. Kate Stone
    Novalia Ltd
  • Nic Hodges
    Nic Hodges
    News Corp
  • Rebecca Fiebrink
    Rebecca Fiebrink
    Goldsmiths University
  • David Shing
    David Shing
    AOL
  • Molly Swenson
    Molly Swenson
    RYOT
  • Richard Lloyd
    Richard Lloyd
    Maxus Global
  • Jenny Hermanson
    Jenny Hermanson
    Spotify
  • Lena K Samuelsson
    Lena K Samuelsson
    Schibsted
  • Jenny Strömstedt
    Jenny Strömstedt
    TV4
  • Jakob Stigler
    Jakob Stigler
    AOL
  • Simone Skoog
    Simone Skoog
    GroupM
  • Ioana Norgren
    Ioana Norgren
    Adform
  • Christan Adel Michael
    Christan Adel Michael
    MATE.bike
  • Julie Kronstrøm
    Julie Kronstrøm
    MATE.bike
  • Henry  Holme
    Henry Holme
    Pavegen
  • Ida Häggström
    Ida Häggström
    Synch
  • Mathias Berg
    Mathias Berg
    TV4
  • Ali Zareiee
    Ali Zareiee
    Adapa360
  • Jo Jørgen Stordal
    Jo Jørgen Stordal
    Pointmedia
  • Jacob Lachmann
    Jacob Lachmann
    Audience Project
  • Daniel Rytterström
    Daniel Rytterström
    Google
  • Mats Horn
    Mats Horn
    Tinitell
  • Ali Farokhian
    Ali Farokhian
    Tobii Pro
  • Anders Persson
    Anders Persson
    Visual Art
  • Fredrik Holmvik
    Fredrik Holmvik
    ICA Sweden
  • Martin Jönsson
    Martin Jönsson
    Dagens Nyheter
  • Dan Bernardo
    Dan Bernardo
    Unruly
  • Tinitell
    Tinitell
    Experience it in Tech Garden
  • Tilt Brush
    Tilt Brush
    Experience it in Tech Garden
  • Oculus Rift Touch
    Oculus Rift Touch
    Experience it in Tech Garden
  • Daydream
    Daydream
    Experience it in Tech Garden
  • Hololens
    Hololens
    Experience it in Tech Garden
  • MATE.bike
    MATE.bike
    Experience it in Tech Garden
  • BrandNewNoice
    BrandNewNoice
    Experience it in Tech Garden
  • Biohax
    Biohax
    Experience it in Tech Garden
  • Quirkbot
    Quirkbot
    Experience it in Tech Garden
Zineb Ait Bahajji
Google

Biography

Former SEO and webmarketing manager in Paris, Zineb joined Google in 2013, as a developer programs engineer in Search. Her main mission was then to make the web better, by improving the quality of search results, and user experience on Google search. In 2015, Zineb joined the conversational search team in Zurich as a Program Manager. She’s worked on exciting search features that make google understand the context and intent of user searches: location aware search, contextual voice search, and Now on Tap are a few examples of those. Since 2016, she’s been working on one of the most promising and exciting projects in Search: the Google Assistant.

Sessions at NextM

“Marketing in the age of assistance”

Profound advances in technology are creating a world where assistance will soon be all around us. Beyond our PCs and phones, we can soon get help in our homes, cars, wearables, and more. In this context, businesses need to hyper-relevant and helpful to their customers. This talk will cover the trends, technologies and opportunities for advertisers in this new world.

Johan Eriksson
Google

Biography

Johan Eriksson is a serial entrepreneur and part of Google’s management team in Sweden where he heads up the specialist organization. He is the advisor to Aleris X and Ivyrevel, co-owner of US startup Friendsend and founder of a company in lifelong learning. Johan also founded the charity Pick1Thing.com that strives to enable everyone to fight for something good. Johan recently published the book Marketing goes Digital and was nominated “Best speaker in Sweden” in 2016.

Sessions at NextM

“Marketing in the age of assistance”

Profound advances in technology are creating a world where assistance will soon be all around us. Beyond our PCs and phones, we can soon get help in our homes, cars, wearables, and more. In this context, businesses need to hyper-relevant and helpful to their customers. This talk will cover the trends, technologies and opportunities for advertisers in this new world.

Leigh Thomas
Facebook

Biography

Leigh is the Director of Global Accounts for Facebook, with a particular focus on EMEA based business. Her role is to enable clients and their agencies to engage effectively with the platform, across geographies, audiences and devices, in pursuit of making the world more open and connected.
 She started agency side, with a career culminating as Managing Director at Saatchi & Saatchi, London, and running Digital Agency of the Decade, DARE, as CEO.

She is a member of WACL, and a non-exec director of the tech based marketing company McDonald Butler. She is in the Drum Top 10 Adverati, a Campaign A-lister, and a BIMA top 100 achiever. In her spare time she likes to spend time with her family, read, keep fit, support ballet, and is known to have a propensity for a good Boschendal Blanc de Noir.

Sessions at NextM

“How increased technological capacity impacts our ability to make the right decisions?”

Temptation of Tech. We’ve all been there. Fallen in love with our branded app, the latest bot, VR, AI….But what is actually going on in the world of technology and how is FB focussing our business, products and people to be driving value for our communities.

Kodi Foster
Viacom

Biography

Kodi Foster is the Senior Vice President of Data Strategy at Viacom. Kodi will lead the development of data-centric strategies, and products for multi-channel integrated marketing, measurement and valuation, in partnership with the Viacom Velocity, Nickelodeon, and BET teams.

Prior to joining Viacom, Kodi served as Head of Brand Initiatives at Outbrain since 2010. He has been at the forefront of the Content Marketing revolution, working with brands and agencies to transform their organizations through content and technologies that delight audiences across screens and platforms. Before joining Outbrain, Kodi was Vice President of Business Development at Sahara Media Holdings, a publicly traded investment company specializing in the digital media industry. Kodi is also a Principal Investor at NextGen Venture Partners a network driven venture firm, and a frequent speaker sharing his thoughts on the intersection of media, and emerging technology.

Sessions at NextM

“Using Data for Branded Content in a World of Distorted Realities”

With the proliferation of algorithms as the proxy between people & content, content creators & marketers must now design & target the machines to reach an audience. If the “machines” are surfacing content based on audience responses to either biases, or fake news, what does this mean for how we need to analyze the data to understand these audiences so that we can effectively engage them? When humanity’s collective understanding and perception of reality is fragmenting exponentially, how do we normalize our design & targeting models to factor in this variance of what is real & what isn’t?

Dr. Kate Stone
Novalia Ltd

    Biography

    With a degree in Electronics and a PhD in Physics from Cambridge University; Dr Kate Stone founded the award winning lab Novalia to explore the space where traditional print & conventional electronics converge. Dr Kate wants to infuse our current analogue world with electronics so that everything looks like it always has, except that it can come alive through interaction. Imagine a world where a teenager’s bedroom poster comes to life with the launch of a new album, or an LP that enables you to DJ from the actual record sleeve itself, or a notebook that plays musical notes? This is the world Dr Kate is creating – by adding ‘digital soul’ to everyday flat surfaces that we take for granted, she is changing the world as we know it. Using her patented interactive print, Dr Kate is adding interactivity & capacitive touch to everything from hats and mandalas through to packaging and books – connecting them to the internet.

    Sessions at NextM

    “Print as the next digital frontier”

    By combining conductive ink and conventional electronics we give digital souls to the things around us in the form of touch, connectivity and data capture. Posters that talk or remix music, POS that gives instant feedback to the brand and the customer, brochures that connect to a smart phone, experiential installations in the street, digital experiences in physical forms.

    Nic Hodges
    News Corp

    Biography

    Nic has over a decade of experience working across the technology, advertising, publishing and startup space. He has led digital and innovation through roles including Head of Innovation & Technology at MediaCom, Digital Creative Director at Clemenger BBDO, and Technical Director at M&C Saatchi. Currently Nic is Head of Commercial Innovation at News Corp Australia.

    An active member of the Australian startup communities Nic is also a mentor for several startup accelerators, as well as advisor and board member for several Australian and US startups. Nic has presented at many major media and technology conferences, as well as writing on media and technology for a number of publications, including in Wired and Forbes.

    Sessions at NextM

    “Media on the Blockchain”

    The emerging technology of blockchains is disrupting and reinventing a number of industries around the world. But what about the potential in media? Nic Hodges will introduce the idea of blockchains, and look at how they might fundamentally change how content and advertising is distributed across the internet – impacting advertisers, agencies, ad-tech, and publishers.

    Rebecca Fiebrink
    Goldsmiths University

      Biography

      Dr. Rebecca Fiebrink is a Lecturer at Goldsmiths, University of London. In her research, she designs new ways for humans to interact with computers in creative practice. She is the developer of the Wekinator software for interactive machine learning, which has been downloaded over 7500 times, and she is the designer of the world’s first MOOC (massively open online course) about machine learning for creative practitioners. She has worked with companies including Microsoft Research, Reactable, ROLI, Sun Microsystems, Imagine Research, and Smule, where she helped to build the #1 iTunes app “I am T-Pain.” She holds a PhD in Computer Science from Princeton University. Prior to moving to Goldsmiths, she was an Assistant Professor at Princeton University, where she co-directed the Princeton Laptop Orchestra.

      Sessions at NextM

      “Machine Learning as Design Tool”

      In this talk, I will show how machine learning can be used as a creative tool. By modelling data that captures how we move, play, and make art and music, machine learning algorithms can help computers understand these very human activities. Furthermore, by making these algorithms useful—and controllable—by artists and designers, we can augment human capabilities and enable people to realise new creative visions. This talk will include live demonstrations of machine learning used to make new musical instruments and interactive art.

      David Shing
      AOL

        Biography

        David Shing is AOL’s Digital Prophet. He works across the globe to identify new opportunities for the business and assist in building the external profile of AOL. He regularly speaks, discussing the latest marketing trends and providing his insight on the evolving digital landscape and where he believes it is headed in the future. By night he is an accidental singer-songwriter. 

        Sessions at NextM

        “Innovation is out, invention is in”

        We are in a world where over 2 billion smart phones occupy our visual attention. But we have quickly evolved to include other senses that aren’t limited to AR, VR, MR, or RR. How are creatives going to adapt and reinvent in a world of transparent interfaces? A place where sight, is now joined with sound and motion? Welcome to hearable, feelable and wearable technology—powered by data, intelligence, sensors and more.

        Join Shingy, AOL’s Digital Prophet, as he presents his future view of how this impacts consumer behavior and how we can get the most out of it.

        Molly Swenson
        RYOT

        Biography

        Molly is on the founding team at RYOT, an LA-based media company, acquired in April 2016 by Huffpost/AOL. She was named to Forbes 30 Under 30 2017 list in Media, and was named one of Ad Week’s Young Influentials.

        Molly was RYOT’s first hire, and as COO, led all sales, operations and financings from launch to acquisition. Molly was a producer on RYOT’s Oscar nominated short documentary Body Team 12, and on the Peabody finalist Gardeners of Eden, and has worked on dozens of award-winning VR films and documentaries.

        Before RYOT, Molly designed and managed philanthropic strategies for celebrities such as Ben Stiller, Shakira and Kobe Bryant. While working at The Obama White House, identifying candidates for political appointment, she made it to the Top 50 on Season 10 of American Idol. She has been written about in The New Yorker, Entrepreneur, The Seattle Times, The Washington Post and has been a keynote speaker at CES, SXSW, Cannes Lions and TEDxBerlin.

        Sessions at NextM

        “VR, AR and the Intersection of Print and Digital”

        A conversation about how the world’s top publishers are using emerging, interactive mobile technology to explore new revenue streams, drive audience engagement and position their brand on the cutting edge.

        Richard Lloyd
        Maxus Global

        Biography

        Richard is EMEA Chief Digital Officer for Maxus. Based in London, he and his team provide thought leadership, best practice support and specialist expertise to Maxus’s digital teams across the region.

        Prior to joining Maxus in June 2016, Richard led global product development for Xaxis’ proprietary flagship audience management platform, Turbine, a multi-million dollar big data solution providing market-leading real-time audience modelling and targeting capabilities. Turbine was instrumental to Xaxis’s recent success and has recently been incorporated into [m]Platform, GroupM’s new global programmatic data platform.

        Prior to Xaxis, Richard spent nearly 4 years at MEC, first joining as Head of Data & Technology, then becoming the Global Lead for Data & Technology Services. Before joining MEC, Richard held posts in a number of leading technology companies, such as Microsoft and Omniture.

        Session at NextM

        “Will today’s iPhone be tomorrow’s media planner?”

        We are on the verge of a new industrial revolution, 5 million jobs are set to disappear by 2020(WEF 2016) due to the rise in AI, smart robotics and big data. So what does that mean for us? Join Richard Lloyd, Maxus EMEA Chief Digital Officer as he explores:

        • The implications for media agencies and the people that work for them

        • What role our creativity has to play in combatting this threat

        • What the media agency of the future looks like

        Jenny Hermanson
        Spotify

        Biography

        In the role of Managing Director Jenny is responsible for the Nordic business, including everything from user growth, business development to brand positioning. Jenny is a strong and visionary leader with a true passion for business. She holds her team and colleagues close to her heart. Jenny is driven by how to evolve businesses through the best combination of long term strategy, operations, the human touch and creativeness. She is constantly challenging the world around her and is always striving for new successes for the business. She has built a team.

        Sessions at NextM

        “Reinventing entertainment for a global community”

        We live in a global community where content consumption barely has any borders, in particular when it comes to entertainment. Consumers are more selective of what content they consume today, demanding companies to serve them according their own, personal terms. That’s where data combined with human involvement becomes important in the music landscape, being culturally and contextually relevant in any action taken – showing the weight of innovation and constant development.

        Lena K Samuelsson
        Schibsted

        Biography

        Lena K Samuelsson is the Editor in Chief of Future Report and Executive Vice President Communications and CSR at Schibsted Media Group

        Sessions at NextM

        “Schibsted Future Report 2017”

        Schibsted Future Report is our outlook at trends and phenomena happening around us. Things we believe are shaping the future and stories that we want to share with you and the world around us. We are diving into diverse areas like autonomous cars, artificial intelligence and why brands want to be smaller.

        Jenny Strömstedt
        TV4

        Biography

        Jenny Strömstedt is a popular Swedish television host and journalist. She has worked on the TV4 television program Nyhetsmorgon and hosted Kalla Fakta, Pangea.nu Svart eller Vitt and Diskus. Since 8 October 2012 Jenny Strömstedt is hosting her talk show Jenny Strömstedt on TV4 and is now seen on the show Tillsammans med Strömstedt since 2017.

        Sessions at NextM

        “Flaming cheez doodles – great television pays off”

        The COO of TV4, Mathias Berg and the popular TV host Jenny Strömstedt, will discuss the challenges and opportunities that lies in front of us in a ever changing TV industry.

        Jakob Stigler
        AOL

        Biography

        Jakob Stigler is Managing Director of AOL Nordics and Be On it s’s end-to-end branded content syndication platform, where he leads the company’s operations across Denmark, Sweden, Norway and Finland. With over 15 years’ experience in a variety of technology, communications and digital advertising, Jakob joined the company as part of the GoViral team in 2009 which was subsequently acquired by AOL in 2011. He has led the Be On Nordics team since 2012.

        Sessions at NextM

        “Winning in Asia – How to approach Asian markets from the Nordics”

        The worlds largest economy is changing, and so is its digital culture. Asian consumers can no longer be won over by traditional pushy advertising or celebrity endorsement, they require content and conversations with brands. As Asia will increasingly become more dominant in shaping the digital future global companies must to adapt to what is very likely to be their new terms of attention. Hear about the Chinese and Japanese behavior with 12 platforms compared to a Western that is dominated by few platforms and the effects of cultural branding.

        Simone Skoog
        GroupM

        Biography

        Simone Skoog, COO GroupM Sweden

        In her role she oversees all Shared Business activities within the group including Media Investments and Trading, Business Intelligence, Real Time media Buying, and GroupM platforms & properties such as Xaxis. Simone has more than 10 years of experience from leading positions in the online/tech industry.

        Ioana Norgren
        Adform

        Biography

        Ioana Norgren joined Adform in 2012 from PayPal, where she focused on consumer engagement marketing for Scandinavia. As a technical expert with experience in aligning digital strategies and data solutions, Ioana has been working closely with Adform’s Full Stack customers for the last 5 years. Ioana is a Romanian national who has been living in Stockholm since 2008. Her free time is spent troubleshooting a toddler and pursuing photography and graphic design.

        Sessions at NextM

        “Winning the Data Game: Executing Data Strategy in a Multi-Partner Landscape”

        We’ll be taking a closer look at how technology selection affects data strategy execution in a disjointed, multi-partner tech landscape. How can brands and agencies achieve real time, effective data activation based on valuable insights and smart targeting solutions with minimal latency and data loss.

        Christan Adel Michael
        MATE.bike

        Biography

        Christan and are one of the founders of Mate Bike International. Christian’s passion for technology started up MATE.BIKE project. He is on a mission to bring more people on a bike again, and change the perception of ebikes with their electric, foldable and cool MATE bike.

        Sessions at NextM

        “How to MATE passion with crowdfunding – and raise millions”

        Follow the trail! MATE.BIKE launched in August 2016 and became the most successful crowdfunding campaign in Denmark/Scandinavia with + 4 mio USD, over 4000 backers from 70+ countries, and with 5000 bikes already in production. The founders and siblings Julie K. Carton and Christian A. Michael will tell their story and share tips on how passion for entrepreneurship, combined with a super cool product, can raise millions on crowdfunding.

        Julie Kronstrøm
        MATE.bike

        Biography

        Julie and are one of the founders of Mate Bike International. Julie’s enthusiasm for biking, combined with Christian’s (the other founder) passion for technology made the perfect match to start up MATE.BIKE project. Together, they are on a mission to bring more people on a bike again, and change the perception of ebikes with their electric, foldable and cool MATE bike.

        Sessions at NextM

        “How to MATE passion with crowdfunding – and raise millions”

        Follow the trail! MATE.BIKE launched in August 2016 and became the most successful crowdfunding campaign in Denmark/Scandinavia with + 4 mio USD, over 4000 backers from 70+ countries, and with 5000 bikes already in production. The founders and siblings Julie K. Carton and Christian A. Michael will tell their story and share tips on how passion for entrepreneurship, combined with a super cool product, can raise millions on crowdfunding.

        Henry Holme
        Pavegen

        Biography

        International Growth Hacker

        Sessions at NextM

        “The Internet of Beings; connecting people and things”

        Ida Häggström
        Synch

        Biography

        Ida Häggström is a lawyer at Synch, a law firm focusing on digital business and technology. Ida is an expert in the field of privacy and GDPR and has 10+ years of experience from the legal industry.

        Sessions at NextM

        “Get ready for GDPR and create a competitive advantage!”

        What does the GDPR entail and what does this mean from a more practical perspective? In this session Ida Häggström will walk you through the requirements set forth in the GDPR. Ida will share Synch’s recommended approach for how to prepare your organization and how to use the GDPR as a competitive advantage. Yes you can build trust and continue to capitalize on the opportunities enabled by the digitalization by offering a legally compliant business.

        Mathias Berg
        TV4

        Biography

        Mathias Berg is COO of TV4 Group and Head of Business Area Advertising at Bonnier Broadcasting. He started as Director of Channels in August 2014 and became COO in April 2016. He has many years’ experience in the telecom and media industry, both for free TV, pay TV and distribution issues. He has previously been Director of Sales and Marketing at Modern Times Group MTG AB

        Sessions at NextM

        “Flaming cheez doodles – great television pays off”

        The COO of TV4, Mathias Berg and the popular TV host Jenny Strömstedt, will discuss the challenges and opportunities that lies in front of us in a ever changing TV industry.

        Ali Zareiee
        Adapa360

        Biography

        Ali Zareiee has a background in product design and he conceptualized the various uses of 360 video as early as 2011. Today he leads the development of 360 camera systems design for use in space, gathering international experts in the field of VR at the annual event VR Oslo to create a VR business cluster at Oslo Science Park.

        Sessions at NextM

        “Mixed reality and virtual reality”

        MR (Mixed reality) and VR (Virtual reality) are new tools that Pointmedia and Adapa360 use to develop improvements from space and the defense industry to entertainment and elementary school education. We will talk about where this technology is used today and how you might see it being used in the future.

        Jo Jørgen Stordal
        Pointmedia

        Biography

        Jo is a VR (Virtual reality) and MR (Mixed reality) producer and the entrepreneur of Pointmedia. He has a background as a military officer, and later as a television and movie producer.

        Sessions at NextM

        “Mixed reality and virtual reality “

        MR (Mixed reality) and VR (Virtual reality) are new tools that Pointmedia and Adapa360 use to develop improvements from space and the defense industry to entertainment and elementary school education. We will talk about where this technology is used today and how you might see it being used in the future.

        Jacob Lachmann
        Audience Project

          Biography

          Jacob Lachmann has been a pioneer in the online ad space and digital marketing since 1996. Today he is the CEO of AudienceProject, a unique, award winning MarTech company supplying digital cross platform audience ecosystems to publishers, brands and agencies in the digital ad industry – a company which he joined in august 2015.

          Prior to AudienceProject, Jacob Lachmann acted as VP of Sales at AOL Platforms International out of London. He joined AOL January 2011, following the acquisition of GoViral, the branded content distribution company he joined as a shareholder in early 2009. During his time as Managing Director Nordics at GoViral he set up offices in Sweden and Norway and doubled the business every year for four years. Understanding the mechanisms of driving digital audiences on a global scale as well as experience in growing strong organisations are the cornerstones in Jacob’s work.

          Sessions at NextM

          “Silos vs. Ecosystems”

          Data is the foundation of any successful company. Data elevates understanding and enables optimization. However, most brands have their data in internal silos stored in various departments in various formats collected with various permissions prohibiting an optimal use of data. The digital winners of today are able to activate their data in fluid ecosystems enabling them to move into new grounds and take new territory.

          Daniel Rytterström
          Google

          Biography

          Passionate about transformation through Digital and Programmatic. Daniel is a veteran at Google with over 12 years under his belt. Daniel is currently heading up Google’s Programmatic Business in Sweden where he oversees and orchestrates all aspects of sales and strategic relationships. Prior to that Daniel headed up Google’s agency business in Sweden. Daniel started out his career at Google’s European Head office in Dublin where he spent four years helping top European advertisers getting the most out of their Search advertisement.

          Sessions at NextM

          “Maximize the effect of Programmatic through Data and Creatives”

          Google will present their view on how Nordic advertisers can take Programmatic to the next level with the use of data and better creatives. The Nordics are on the right track but there is still a lot to do.

          Mats Horn
          Tinitell

            Biography

            Mats Horn, a Swedish/American entrepreneur and founder of Tinitell, is looking at redefining the HW/SW ecosystem with simple and creative solutions. He is an architect, “southern boy”, and free spirit in search of the perfect consumer tech product. After he graduated from Brown University, Mats moved back to Sweden. In 2013 he pulled together a team of telecom experts, designers, engineers and marketing professionals to form Tinitell.

            Sessions at NextM

            “Launching consumer hardware like a start-up”

            It’s called hardware because it’s hard. From having an idea on paper to industrial design, prototyping, running a Kickstarter campaign, finding production partners in Asia, approving an MVP, dealing with Chinese New Year and getting a product ready to launch, Mats Horn shares the true and untold story of hardware startups and Tinitell.

            Ali Farokhian
            Tobii Pro

            Biography

            Ali Farokhian is the Global Head of the Tobii Pro Insight Research Services leading Tobii Pro’s eye tracking research team conducting attention based studies all over the world. Ali is also responsible for the world’s first large-scale eye tracking survey panel continuously collecting attention data in Swedish households.

            His clients include Unilever, Google, Cloetta, P&G, Carlsberg, Oriflame, Ipsos, Absolut, Toyota, and Suzuki. Prior to joining Tobii Pro, Farokhian worked for Ipsos and MarketWatch. Farokhian is a board member of the Stockholm Konsumentföreningen (KFS), the majority owner of COOP, one of the largest supermarket chains in Sweden.

            Sessions at NextM

            “Are you paying attention to attention?”

            Despite an overflow of information and a constantly shifting media landscape, our capacity to give something attention hasn’t changed – it’s a resource and a person has only so much of it. So what catches people’s attention? More importantly, how can you measure it, visualize it and act on it?

            Ali Farokhian will discuss what’s trending in eye tracking research and share insights from studies where implicit data was collected passively and unmoderated in real world environments. Focus is on how eye tracking analytics help optimize spend and marketing initiatives based on attention data.

            Anders Persson
            Visual Art

            Biography

            Anders Persson is Business Developer at Visual Art. He has managed, the first in industry setup, of a programmatic structure enabling buying of (DOOH) through a Demand Side Platform. Anders and a team of very talented and skilled people within Visual Art began the construction of a CMS that integrates all Visual Art products with Adforms DSP. When now launching, Visual Arts setup is the first in its form within in the Nordic region. Entering the programmatic scene as DOOH mediaowner generates expectations within the field of data. Anders is also leading a project within Moment Marketing where real time data can be used to trigger programmatic campaigns.

            Anders has 17 years of experience from leading positions within the Out of Home industry. Prior to Visual Art Anders held a role as Managing Director of Kinetic Nordic, an OOH specialist within GroupM. Before that he was Sales Director and Sales Manager at JCDecaux Sweden.

            Sessions at NextM

            “Automatic + Dynamic + Intelligent = Relevant!”

            Anders will elaborate on Visual Arts Programmatic structure of buying DOOH – Why, What and How?

            Fredrik Holmvik
            ICA Sweden

            Biography

            Fredrik is a senior executive with a strong retail background from Unilever, Accenture and ICA, Swedens largest Food retail chain. Today he is the Head of ICA Media.

            Fredrik has managed ICAs In Store media channel from launch 2009 to date. The responsibility covers all areas as concept, design, content generation as ad sales/financing. ICA Medias role at ICA is to deliver ICA supplier (A-Brands) collaboration within ICAs own, bought or earned media. The target is to deliver ICA store sales and consumer loyalty in combination with relevant financing of ICA media investments.

            Fredrik is also heading up ICA Marketing Business Development projects as “ICA Next Generation Marketing” in 2013 and “ICA Omnichannel definition” in 2016 that has been designed to ensure that ICAs outstanding Swedish marketing presence into the future (2020) within a rapidly changing digital development.

            Sessions at NextM

            “Digital Signage in Retail – ICA one of the leading examples”

            ICA have operated its digital signage channel since early 2009. Today it covers 500 stores with 6000 screens. This presentation will focus on ICAs digital signage journey together with Visual Art in combination with learnings, do’s and dont’s. ICAs concept “Next generation Marketing” and “Omni channel” – Prototyping – will also be part of the session since that is used as the “beacon light” when creating the required transformation or “next step” delivering todays upgraded platform.

            Martin Jönsson
            Dagens Nyheter

            Biography

            Martin Jönsson is responsible for digital strategy & transformation at Dagens Nyheter. Martin Jönsson is a Swedish journalist and media analyst, today part of the top management at DN. He has previoulsy worked as Digital Director at Swedish radio, Managing Editor at Svenska Dagbladet, Editor in Chief at several magazines and also guested as Professor of Practical Journalism at Gothenburg University.

            Sessions at NextM

            “How to use vr for editorial storytelling”

            Building on its strength in photo journalism, storytelling and foreign reporting, Dagens Nyheter has recently stepped into the world of VR. In doing that, we can give the audience a wholly new experience, letting them experience the whole picture. Within the app DN.VR, we have created a platform for quality immersive content, both editorial and commercial, with strong engagement and lots of time spent.

            Dan Bernardo
            Unruly

            Biography

            Born in Amsterdam but raised in sunny Brazil, Dan Bernardo has degrees in Anthropology and Graphic Design (UFPE, Recife, and Istituto Europeo di Design, Milan respectively). He has been working in both fields for over 15 years, in a range of start-ups and large business including Inbev, Lycos, Ecologos and InSkin Media. Dan joined Unruly 6 years ago and helped it scale up from a one-room startup to a company which was acquired for £114m in 2015 by News Corp. Unruly now operates across 20 locations around the world. Dan’s creative outputs helped to develop an open, meritocratic and diverse culture, true to its purpose and inspiring change for the better in the AdTech industry. Today Dan, Unruly’s Global Creative Director, leads a multidisciplinary team across the Americas, EMEA and APAC.

            Sessions at NextM

            “Culture eats strategy for breakfast: How to futureproof your business”

            Companies with purpose are 400% more profitable than standard companies*. But how do businesses instill a strong sense of culture in their teams so that they can deliver on their purpose? Dan Bernardo, Unruly’s Creative Director, will address how he has helped define and embed Unruly’s cultural values across the business and how he has driven his biggest project yet – creating officially the coolest office in London. He’ll also be showing some of the hottest tech on the planet which will help brands get ready for the next canvas of advertising.

            Tinitell
            Experience it in Tech Garden

            About

            Your Kid’s First Mobile Phone! Tinitell is a wearable mobile phone for kids, GPS enabled. It’s super simple, fun and durable. It comes with its own admin app. You are always able to locate your Tinitell. Every Tinitell comes with a GPS and it’s easily tracked on a map in the Tinitell app.

            Tilt Brush
            Experience it in Tech Garden

            About

            Tilt Brush lets you paint in 3D space with virtual reality. Your room is your canvas. Your palette is your imagination. The possibilities are endless. Paint life-size three-dimensional brush strokes, stars, light, and even fire. Experience painting as you have never before.

            Oculus Rift Touch
            Experience it in Tech Garden

            About

            Rift is unlike anything you’ve ever experienced. Whether you’re stepping into your favorite game, watching an immersive VR movie, jumping to a destination on the other side of the world, or just spending time with friends in VR, you’ll feel like you’re really there.

            From the moment you pick up Rift, you’ll feel and see the attention to detail that went into its design and construction. Customizable, comfortable, adaptable, and beautiful, Rift is technology and design as remarkable as the experiences it enables.

            Daydream
            Experience it in Tech Garden

            About

            Daydream takes you on incredible adventures in virtual reality. Get ready to immerse yourself in all the things you love. The Daydream View headset is made with lightweight fabric, inspired by what you wear. Paired with a controller, both are designed to be easy and intuitive.

            Hololens
            Experience it in Tech Garden

            About

            Microsoft HoloLens is the first self-contained, holographic computer, enabling you to engage with your digital content and interact with holograms in the world around you. Specialized components—like multiple sensors, advanced optics, and a custom holographic processing unit—enable us to go beyond the screen.

            MATE.bike
            Experience it in Tech Garden

            About

            MATE is more than just a bike. It’s your new everyday companion for better, easier, faster and funnier personal transportation.

            MATE’s 3-step fold system makes it easy to take MATE with you wherever you go. Simply fold the frame and the stem and adjust the seat post – done! When it’s time to go, just grab the handy carry handle and take your MATE with you.

            BrandNewNoice
            Experience it in Tech Garden

            About

            I built 1 for my nephew. I built 5 for his teachers (for show and tell). I built 10 for my first online store. I am still building them today.

            BrandNewNoise by Richard Upchurch is dedicated to making handcrafted sound gadgets for all kids, musicians, lovers, and aliens looking to explore.

            We are a proud internship provider for Brooklyn-based organizations such as Good Shepherd Services and Exalt Youth which elevate expectations of personal success and self-sufficiency for inner-city students ages 15-19.

            Each recorder is handmade in Brooklyn, NY out of American sustainable wood.

            Biohax
            Experience it in Tech Garden

            About

            TURNING THE INTERNET OF THINGS INTO THE INTERNET OF US!

            Quirkbot
            Experience it in Tech Garden

            About

            The Quirkbot kit is based on the Strawbees building system and comes with a little brain that you can add to your Strawbees creation to make it move, blink and sound in different ways. Quirkbot was created as a way to introduce kids to creative robotics in an engaging, simple and affordable way. The company is based in Stockholm and is a spinn-off of the global Kids Hack Day community that also grew out of the Stockholm maker community.

            Program

            NextM gives you access to keynote speakers on our main stage and numerous speakers on our breakout stages. Between each presentation, you will be able to connect with all our NextM partners in the Tech Garden and get hands-on experiences with some of the latest technologies.

            Venue

            LOCATION

            Münchenbryggeriet

            Torkel Knutssonsgatan 2

            118 25 Stockholm

            Sweden

            OPENING HOURS

            March 29th: 08:00 – 20:00

            March 30th: 08:00 – 13:00

            ACCOMMODATION

            Scandic No. 53 (Hotel)

            To book: You can book by email or by phone (08 517 365 20)

            Get 12% discount! Use this code when booking: 46153150

            To see more information please click here

            Partners

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