24-25 April CESTAnnexet

Welcome to NextM!

On April 24-25, 2024, we are reopening the doors of NextM - the biggest marketing and tech event in the Nordics. We are now sold out an expect to be joined by 1,700+ attendees at Annexet in Stockholm. 

Here is the list of amazing keynote and breakout speakers, performers and panellists to be inspired by!

NextM - Exponentially Yours


Innovation is growing at exponential speed.
We’re living on the blade of the hockey stick curve. Things we do today will be immensely amplified tomorrow so it’s probably worth navigating this acceleration beast with some purpose. 

The speed of things can seem daunting. But for those who embrace it, and know where they’re heading, the potential is, literally, unprecedented

Join us at NextM 2024 as we invite you in on the action!

A selection of speakers

See here for the full list of amazing keynote and breakout speakers.

Nick Foster
Designer, Creative Leader & Futurist

Nick Foster RDI is a designer, creative leader and futurist based in California. He has worked at the intersection of technology and design within globally recognized organizations including Google, Sony, Nokia, and Dyson, and has established himself as a pioneering figure in the field of Futures Design. In 2021, he was awarded the title ‘Royal Designer for Industry' in recognition of his significant contributions to this field – the highest accolade for a British Designer.

Most recently Nick served as the Head of Design at Google X, where he led a multi-disciplinary team of researchers, strategists and designers in the development of world changing technology projects. He is known for his approachable, down-to-earth and occasionally irreverent vision work, which explores everyday moments from emergent futures. For over a decade Nick was a partner at The Near Future Laboratory, the seminal futures collective which developed the practice of Design Fiction, and published 'The Manual of Design Fiction' in 2022.

Born in Derby in the United Kingdom, a city renowned for its role in the Industrial Revolution and the development of the jet engine, Nick was twice named 'Young Engineer for Britain' by the British Engineering Council.

In addition to his professional pursuits, Nick dedicates significant time to education and advising. In 2020 he accepted an honorary role as Visiting Professor at the Royal College of Art in London, he is an advisor to the United Nations Development Program, and he frequently lectures and tutors students at colleges and universities across Europe, Asia and the USA.

Angela Oguntala
Futurist & Global Authority on Innovation

Named a Future Innovator by the United Nations, Angela Oguntala is a futurist and global authority on foresight and innovation.

She is a founding partner at Greyspace, a foresight and innovation consultancy. Across the globe, she helps organizations understand and innovate for a world in transition with clients including Google, Microsoft, IKEA, Heineken, Hermès, Philips, LEGO, Deloitte, The World Economic Forum, The World Trade Organization, Bayer and Swiss Life.

Oguntala has advised visionary leaders in diverse industries, working to embed new mindsets that leverage deep experimentation, innovating through uncertainty, and sustainable transitions. She is a Salzburg Global Fellow for leaders challenged to shape a better world and has been featured as an expert on futures thinking on outlets including Sky, TED, and NPR.

Stuart Flint
Head of Global Business Solutions, TikTok Europe & Israel

Stuart joined short-form video app, TikTok, in March 2020 to lead its European Sales. In this role he is responsible for launching and scaling commercial teams, bringing new brands onto TikTok, and building new ways for them to engage with their audiences in a brand safe environment that is underpinned by authenticity, creativity and joy.

Stuart has over 20 years experience in both leadership and sales within media and technology. Prior to TikTok he was Vice President of EMEA and LATAM of global media technology company Verizon Media, where he was responsible for driving the strategic direction and promotion of Verizon Media's advertising solutions within its many brands and tech platforms (including Yahoo, HuffPost, AOL, Microsoft Advertising, Oath Ad Platforms).

Having previously worked at Yahoo UK, Virgin Media, Hearst Digital and as Sales Director at Microsoft Advertising UK, he became Managing Director at AOL UK as part of the global partnership between AOL and Microsoft. As part of this role he oversaw the coming together of Yahoo and AOL under Verizon's new media technology business Verizon Media.

Ty Ahmad-Taylor
Vice President of Monetization, Snap

Ty Ahmad-Taylor is the Vice President of Monetization at Snap. In that role, he leads the advertising platform strategy for the service and oversees the Solutions Engineering, Marketing Science, and Product Marketing teams. He is also a Director on the Board of GoPro Inc.

Before Snap, Ty was Vice President, Product Marketing of Facebook as well as CEO and President of THX Limited, Vice President, SmartTV Services of Samsung Electronics Company Limit and Head, SmartTV Services of Samsung Electronics Company Limited. He was formerly a Board Member of Consumer Technology Association.

Philanthropically, he serves on the Board of Trustees at the San Francisco Museum of Modern Art.

Dr. Suzanne Livingston
Strategy Consultant & Co-Curator, AI: More than Human

Dr. Suzanne Livingston has spent her career researching and questioning the entwined relationship between humans, culture and technology and the philosophical consequences emerging from that. As Global Principal and Head of Strategy at Wolff Olins, Suzanne created exhibition strategy and re-defined brands for cultural organisations such as the V&A, Whitney Museum, ICA Boston, Qatar Museums and Southbank Centre as well as technology and media companies including Sony Worldwide, The Guardian, Playstation and Ericsson. Suzanne received her PhD in Philosophy from Warwick University, as part of the Cybernetic Culture Research Unit (CCRU). Her research later led her to co-curate the internationally touring exhibition “AI: More than Human” at the Barbican Centre which launched in 2019. She now consults independently and continues to write on technology, belief systems, innovation and evolution.

Laura Herman
Head of AI Research, Adobe & Doctoral Researcher at the University of Oxford

Laura Herman specializes in emerging technologies’ impact on artistic & creative practices. Currently, she is the Head of AI Research at Adobe and a doctoral researcher at the University of Oxford’s Internet Institute. Laura has previously held research roles at Harvard, Princeton, and Intel and has worked with arts institutions such as the Serpentine Galleries, the Tate, Studio Olafur Eliasson, and Ars Electronica. Laura’s curatorial and research work has been covered by venues including the BBC, Forbes, Artnet, New Scientist, Newsweek, and the Wall Street Journal.

Ian Vännman
Senior Strategy Advisor, Schibsted

Ian excels in digital transformation and AI integration in the media industry. As a visionary co-founder of Omni, he revolutionized news consumption in Sweden. His expertise in AI, strategy, product management, and innovation has significantly contributed to Schibsted's growth and digital prowess.

Evan Hanlon
Global CEO, Choreograph

Evan Hanlon is the CEO of Choreograph, and serves on the GroupM Global Leadership Team. With a background rooted in creative strategy, he firmly believes that the path to creative transformation starts with a fundamental shift in data and technology. His mission is to bring GroupM products and thinking to visionary brands that are ready to take bold risks.


In his most recent leadership role, he served as the Global Client Lead at The Pharm, a multidisciplinary agency exclusively dedicated to the Walgreens Boots business within the WPP network. In that role, he had a front-row seat to witness the power of Choreograph’s technology. He began his WPP career at Xaxis in 2011, as the founding member of the audience strategy department, and has successful leadership turns at GroupM, [m]PLATFORM, and Essence, where he built up a product mindset and organization, serving as Global Chief Product Officer.Hanlon is a serial hobbyist. His most recent pursuit is pottery, but he’s been a lifelong creative doer as a writer, filmmaker, skateboarder, and budding punk rock guitarist.

Chris Cabau
Global AI Marketing Director, Klarna & Keynote Speaker

Chris Cabau is the Global AI Marketing Director at Klarna, leading the Marketing AI Production team. With over 15 years of experience in marketing, Chris has developed profound expertise in advertising and branding, working with illustrious brands such as Telenor, Volkswagen, Samsung, and DDB. This experience is now being channeled into AI Production, leveraging artificial intelligence to revolutionize marketing strategies. Under Chris's leadership, Klarna is exploring the benefits of AI in marketing and unlocking new creative possibilities. Currently, Chris is at the helm of devising Klarna's global AI marketing strategy, aiming to create a modern and visionary marketing organization adept at leveraging technological advancements for competitive advantage.

Gülfem Toygar
Country Manager, Amazon Sweden

Gülfem Toygar joined Amazon in 2019 and currently serves as the Country Manager for Amazon in Sweden, focusing on expanding Amazon's retail and e-commerce services to Swedish customers.

She is also responsible for exports to Austria and Switzerland in the rest of Europe. With over 25 years of experience in international e-commerce, spanning blue-chip companies, start-ups, and business turnarounds, she brings a wealth of knowledge and expertise to her role. Before joining Amazon, Gülfem managed sales and seller operations across Germany, the UK, France, Italy, Spain, Turkey, and the rest of Europe, overseeing high-growth businesses with teams of 1,000 employees and relationships with more than 4,000 major international suppliers.

Her career highlights include achieving operational efficiency, business growth, and increased shareholder value through change management, strategy, planning, cost reductions, and process optimization. Gülfem has also demonstrated innovative strategies in e-commerce, retail, IT logistics, and financial markets.

Tingyi Li
Enterprise Solutions Architect, Amazon Web Services

Tingyi Li is an innovative solutions architect and enterprise strategist, a global public speaker, and a thought leader in the field of artificial intelligence and machine learning. In her current role as Enterprise Solutions Architect at Amazon Web Services, she leads strategic engagements with major Nordics enterprises on their cloud-optimized digital transformations. As the founder and leader of the AWS Nordics Generative AI community, her work is dedicated to democratizing Generative AI, and transforming how industries leverage the technologies to drive innovations and unlock business value. 

Tingyi is a frequent speaker at premier conferences globally including AWS Re:Invent, QCon, TDC, IEEE WIE Leadership Summit etc. and is the featured instructor for the flagship GenAI courses at the University of Oxford, where she continues to impart cutting-edge knowledge and inspire the next generation of tech leaders. Prior to AWS, she worked as Data & AI Engineer at Intel, Foxconn and Huawei, building large-scale intelligent industrial information and data integration systems with advanced data pipelining and AI/ML technologies. In her spare time, she also works as a part-time illustrator who writes novels and plays the piano.

Chris Knutsen
Program Manager, Google DeepMind

Chris Knutsen is a Program Manager at Google DeepMind, working with research teams at the cutting-edge of artificial intelligence to drive their progress and also development as high-performing teams. Having honed his AI domain knowledge in the role, Chris is passionate about learning and development in the space, as well as helping to explain, demystify and inspire audiences around AI. Prior to joining Google DeepMind, Chris worked as a management consultant for multinational clients such as Jaguar Land Rover and Belron.

Chris has a keen interest in political and social theory, and the intersection of theory with near-term issues in AI deployment. He is currently researching and writing his first paper on the topic.

Danica Kragic
Professor, Robotics & AI Researcher, Board Member

Danica Kragic is a Professor at the School of Computer Science and Communication at KTH, the Royal Institute of Technology, and is one of the leading voices in the Swedish realm of AI. Her research is in the area of robotics and artificial intelligence, and she is passionate about teaching and speaking on how technology impacts and will influence our private and professional lives. Her latest topics address the future of work, large language models and AI as a tool in multidisciplinary research. She will share her unique experience from being in between academia, as a professor and a Wallenberg Scholar, and industry, serving as a board member of SAAB AB, H&M Group and FAM AB.

Catherine Morgan
Managing Director of Ocean Labs - Ocean Outdoor

Cat is the Managing Director of Ocean Labs across Europe, enhancing brand engagement and immersion in the analogue, physical and digital worlds.

As a founder of Ocean Labs, she is responsible for a team that has delivered some of the world's most famous DOOH campaigns, including the hard-hitting and multi award-winning Women's Aid, Look at Me. Cat has won 6 Cannes Lions, including most recently a Bronze Cannes Lion for Big Issue “I'm Here” in 2022.

She has also been voted as part of Marketing Week's Vision 100, Creative Pool's Top 100 Influencers of the year and shortlisted for TechWomen100 and Creative Women of the Year by the Drum & Creative Equals.

Nadia Koski
Global Head of Content, ShowHeroes Group

Nadia Koski is a digital content strategist with 15+ years of experience in digital marketing and communication. For the past 7 years, she has been creating engaging content in the advertising and ad tech landscapes.

At ShowHeroes Group, she serves as the Global Head of Content, strengthening the organization’s communications and thought leadership with high-performance video, audio, and written topics across multiple channels and platforms. Nadia is a passionate advocate for ESG initiatives and leads various DE&I programs within the company, including the Global SHG Mentorship Program.

As an executive producer and host of The Digital Distillery's podcast, "Women Lead", Nadia showcases inspiring stories of industry leaders, providing a platform for women in particular, to share their experiences, unpack career growth, and empower others.

Her professional background spans creative sectors from music, fashion, and artist management, to publishing, and digital startups.

Begum Firdousi Abbas
Senior Solutions Architect, Amazon Web Services

Firdousi is an industry-recognized speaker and Senior Solutions Architect at AWS, with 12+ years in the IT industry, specializing in large-scale commerce retail and supply chain solutions. She draws her aspirations by helping customers unlock data-driven business value through the latest Artificial Intelligence, Machine Learning & Cloud technologies with a focus on sustainable solutions. Customers say, Firdousi's sessions are highly engaging and to the point, succinct and exciting due to her passion for sharing knowledge. She loves breaking down complex topics to simple valuable points for her audience. 

With her experience in scaled cloud transformations for global businesses and multiple public cloud vendors, Firdousi brings a far-sighted balanced perspective and expertise in cloud adoption journeys. She enjoys indulging in spicy delicacies, appreciating the arts, and cultivating her passion for gardening.

Jean-Baptiste Moggio
Head of Marketing at RTL AdAlliance

Jean Baptiste Moggio heads up the marketing & insights team at RTL AdAlliance. With 10 years of experience in the advertising industry, he has conducted international research on the video landscape such as the Total Video Key Facts & The New Life of the Living Room. His topics of expertise include media consumption, advertising effectiveness, audience measurement & Connected TV development.

Ted Schönbeck
Nordic CTO, Google

Ted Schönbeck is Nordic CTO for Google. He has +20 years of experience of working in IT at IBM, Dell, VMware and Red Hat, among others. He is a passionate cloud, digital transformation and AI evangelist and a frequent speaker at industry events.

John Walsh
Global Head of Addressable Strategy, EssenceMediacom

With over 25 years of experience in media, John has performed a wide range or roles across Mediacom & EssenceMediacom at local & regional level through to running global accounts.

He has always focussed on content-rich, digital-first clients as he has an innate understanding of the ability creative and relevant messaging has to drive additional campaign performance.

Currently, John drives strategy globally for clients wanting to take full advantage of the opportunity addressable presents to bring media & message together through technology. More recently this has included helping to develop and incorporate new AI capabilities into the planning process.

Oliver Feldwick
Head of Innovation & Partner, T&Pm

Oliver Feldwick is T&Pm’s Head of Innovation. Since 2014 he’s worked on accounts including Toyota, Lexus, Mars, Audible, NatWest, NewsUK, Centrica, and EA. Most recently, he helped build and launch Studio X for The Coca-Cola Company as part of WPP.

His role looks at how technology is transforming the consumer experience, and the agency operating model, and how clients can tap into this. He’s published on topics ranging from gaming, to the metaverse, to AI.

In 2016, he won the Admap prize with ‘The Uncanny Valley of Personalisation’, and in 2018 received a distinction in the IPA Excellence Diploma with his paper ‘Unleashing Cyborg Creativity’. In 2020, he won the Atticus Award for his piece on AI, Ethics and Marketing. In 2022 he presented at the Cannes Festival on the “Fragmentation of Culture”.

Beyond being an advertising nerd, he is a boardgame nerd, keen chef and (mostly) retired runner.

Julia Agha
CEO, Alkompis & Swedish Media Amazon of the Year

Julia Agha is CEO of Alkompis, the leading Arabic language news site in Sweden. Since 2023, Alkompis has established a strong position providing trustworthy and professional journalism to 600,000 Arabic speakers in Sweden, all while also building a profitable business, providing advertisers with a unique platform to reach a target group that is often ignored. In the first quarter of 2024, over 70 campaigns went live on Alkompis.se and across all social platforms. Julia Agha is a Board Member of Järvaveckan and Medieakademin, and in 2023, she received the honorary award at Stora Kommunikationspriset and was also titled Årets Mediaamazon.

Pino Roscigno
Commercial & Brand Director, Stadium

Pino has extensive experience of marketing and sales, both within B2B and B2C from the finance vertical and currently in sports retail at the biggest sports retail company in Sweden, Stadium, which also has a strong presence in the rest of the Nordics . He has been awarded Marketing Director of the Year multiple times.


At NextM, Pino will be part of the IAB Retail Media panel on Day 2.

Lina Thomsgård
Speaker, Writer & Podcast Host

Lina is the host of Sweden's biggest and funniest science podcast Dumma Människor, focusing on human behaviour. She also moderates talks, hosts shows and gives presentations about all things interesting and relevant. Prior engagements are project manager and consultant in culture, arts and gender equality, founder of Rättviseförmedlingen, Skapelsen, Teklafestivalen and the innovative and collaborative museum Stockholms Kvinnohistoriska. Released the book "En annan historia" in 2017 and hosted SVT's premiere arts and culture show Kobra between 2015-2017. Lina is an investor in the Swedish shoe brand Blankens since 2023.

Fredrik Arefalk
Head of TV/Media TV Sweden and Channel & Content Director TV4

By putting the user at the center and constantly redefining and adapting TV4's program offering to meet the changing needs and wishes of a modern audience, TV4's Program Director Fredrik Arefalk has been one of the leading architects behind the channel's impressive journey to become Sweden's largest TV channel and leading commercial TV house.

Gold partners:

Join us for 2 days of
NextM Bonanza

See the full list of valued NextM partners here.

And be sure to leave the daily grind of your desk job to meet them, take part in the brilliant discussions and try the latest tech at NextM – Exponentially Yours on April 24-25 at Annexet in Stockholm.

The agenda will be out closer to the event, however Day 1 will be a full day from 8 am-7 pm including an after event mingle and Day 2 will finish around 4 pm.

🏨 Hotel deal: As a NextM guest, you get a 12% discount using the code D000051775 at any Scandic Hotel in Stockholm. Feel free to book here.

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